Nokia Makes Fun of iPhone, "Beta Phones" in New Lumia 900 Campaign
April 2, 2012 9:20 AM
comment(s) - last by
Nokia has a little bit of fun with its competitors
Nokia Oyj. (
) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of
the ad blitz
Lumia 900 LTE smartphone
launches April 8 on AT&T
, Inc.'s (
) network in the U.S.).
A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "
points out, that site contains images that point to the ad being the work of Nokia and AT&T. While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone. The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.
The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs'
now infamous admonishment
to customers -- "You're holding it wrong!"
isn't the first time
Nokia has mocked Apple's antenna woes.)
The ads look to be the work of veteran ad agency
Butler, Shine, Stern and Partners
, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.
Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.
The Lumia 900 preorder went online over the weekend. While we knew that AT&T was
pricing the phone very aggressively
-- under $100 -- what was a surprise was that the carrier is now offering the phone
to new subscribers
This article is over a month old, voting and posting comments is disabled
4/2/2012 11:58:47 PM
After fourteen months or so since Microsoft got "serious" with WP7, their market share is at like 4%. By this time Android was hitting in the 20's%
Maybe instead of telling people why they should buy phones and what apps they should be interested in, you could take a look at what successful platforms are doing and what the consumers want?
Rovio said angry birds space for WP will happen sooner or later.
The message here is that if you own a Windows phone, developers don't care about you. And I see no sign that's changing anytime soon. Sooner or later? Wtf kind of consumer driven market are you looking at where
"we'll get to you guys whenever"
is cutting it? People don't want to wait for later anymore on ANYTHING. Much less something millions of people are currently enjoying on Apple and Android devices.
Not to mention that the only phone for WP7 worth having, to date, is AT&T only until about Q3. At which point the new iPhone will either be out or around the corner with everyone salivating for one. Brilliant move there. Wtf Microsoft? How is that a plan for generating interest...
4/3/2012 1:12:28 PM
Back then, the only serious competition to andoid was iphone, and that was just in high-end.
WP is up against two very stabilished mobile OSes, in all segments, low to high. 4% seems good actually.
4/3/2012 1:15:16 PM
How about adding a damn edit button.
"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
AT&T Offers Nokia Lumia 900 LTE Smartphone for Free on Contract
March 30, 2012, 9:39 PM
AT&T Says Lumia 900 Launch Will Blow Away the Every iPhone Launch Yet
March 29, 2012, 6:22 PM
Nokia Lumia 900 Hits AT&T for Under $100 on April 8
March 26, 2012, 10:24 AM
CES 2012: Nokia Announcing Lumia 900 Tomorrow, Highlights $200M Marketing Blitz
January 8, 2012, 9:58 AM
Nokia Mocks Apple iPhone 4 Reception Issues
June 28, 2010, 12:43 PM
Quick Note: Chrome Remote Desktop App for Android Launches
April 17, 2014, 9:26 AM
Report: Apple Plans to Integrate Shazam Song Finding Functionality into Siri
April 17, 2014, 9:15 AM
Bring Your Own Battery: LG Isai FL Likely is G3, First U.S. Quad-HD Android
April 16, 2014, 7:38 PM
Project Moonshine: Google's Plan to Flatten Android App Icons Leaks
April 16, 2014, 1:46 PM
Apple, Microsoft, and Major U.S. Wireless Carriers Embrace Smartphone "Kill Switch"
April 16, 2014, 10:08 AM
Lenovo Outs New Flex Notebooks, Desktop PCs
April 16, 2014, 9:39 AM
Most Popular Articles
Cities to Carpoolers: Sharing Your Car is Illegal, We Will Seize Your Cars
April 4, 2014, 9:17 PM
Taiwan's AOU Claims to Have World's Highest-Res. OLED Smartphone Display
April 11, 2014, 1:44 PM
iPad Exploiter is Freed by Federal Appeals Court
April 11, 2014, 7:40 PM
It's Very Likely Neanderthals and Humans Had Sex, Produced Offspring
April 10, 2014, 8:40 PM
A-10 Warthog May Live to Fight Another Day with Support from Lawmakers
April 14, 2014, 9:41 AM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information