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Print 34 comment(s) - last by PrezWeezy.. on Apr 3 at 8:49 PM

Nokia has a little bit of fun with its competitors

Nokia Oyj. (HEL:NOK1V) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of the ad blitz surrounding the Lumia 900 LTE smartphone (the phone launches April 8 on AT&T, Inc.'s (T) network in the U.S.).

A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "smartphonebetatest.com".

As WPCentral points out, that site contains images that point to the ad being the work of Nokia and AT&T.  While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone.  The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.

The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs' now infamous admonishment to customers -- "You're holding it wrong!"

(Note: This isn't the first time Nokia has mocked Apple's antenna woes.)

Teaser:



"Death Grip"



"Outside"



"Fragile"



The ads look to be the work of veteran ad agency Butler, Shine, Stern and Partners, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.

Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.

The Lumia 900 preorder went online over the weekend.  While we knew that AT&T was pricing the phone very aggressively -- under $100 -- what was a surprise was that the carrier is now offering the phone for free to new subscribers.

Source: WPCentral



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RE: Funny...
By Reclaimer77 on 4/2/2012 11:58:47 PM , Rating: 2
After fourteen months or so since Microsoft got "serious" with WP7, their market share is at like 4%. By this time Android was hitting in the 20's%

Maybe instead of telling people why they should buy phones and what apps they should be interested in, you could take a look at what successful platforms are doing and what the consumers want?

quote:
Rovio said angry birds space for WP will happen sooner or later.


The message here is that if you own a Windows phone, developers don't care about you. And I see no sign that's changing anytime soon. Sooner or later? Wtf kind of consumer driven market are you looking at where "we'll get to you guys whenever" is cutting it? People don't want to wait for later anymore on ANYTHING. Much less something millions of people are currently enjoying on Apple and Android devices.

Not to mention that the only phone for WP7 worth having, to date, is AT&T only until about Q3. At which point the new iPhone will either be out or around the corner with everyone salivating for one. Brilliant move there. Wtf Microsoft? How is that a plan for generating interest...


RE: Funny...
By andre-bch on 4/3/2012 1:12:28 PM , Rating: 2
Back then, the only serious competition to andoid was iphone, and that was just in high-end.

WP is up against two very stabilished mobile OSes, in all segments, low to high. 4% seems good actually.


RE: Funny...
By andre-bch on 4/3/2012 1:15:16 PM , Rating: 2
*established

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How about adding a damn edit button.


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