Nokia Makes Fun of iPhone, "Beta Phones" in New Lumia 900 Campaign
April 2, 2012 9:20 AM
comment(s) - last by
Nokia has a little bit of fun with its competitors
Nokia Oyj. (
) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of
the ad blitz
Lumia 900 LTE smartphone
launches April 8 on AT&T
, Inc.'s (
) network in the U.S.).
A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "
points out, that site contains images that point to the ad being the work of Nokia and AT&T. While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone. The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.
The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs'
now infamous admonishment
to customers -- "You're holding it wrong!"
isn't the first time
Nokia has mocked Apple's antenna woes.)
The ads look to be the work of veteran ad agency
Butler, Shine, Stern and Partners
, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.
Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.
The Lumia 900 preorder went online over the weekend. While we knew that AT&T was
pricing the phone very aggressively
-- under $100 -- what was a surprise was that the carrier is now offering the phone
to new subscribers
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4/2/2012 6:02:10 PM
I listen to Pandora and although I don't care about Angry Birds, Infinity Blade is a pretty cool mobile game, again not available in Windows.
I also like voice recognition tech that works properly.
4/2/2012 8:11:43 PM
Voice recognition is great on WP7. So I'm not sure your point there.
Zune Music pass is so far superior to Pandora it's not even funny. I used Pandora extensively on my Droid 2. It wasn't bad. I pay the $10/month for Zune Music Pass. I can download/stream anything I want and Smart DJ functions the same way Pandora does only it uses both streamed music and my local collection. That's pretty sweet.
Infinity Blade I'll give you, that's one sick mobile game. But is it enough for me to give up the superior e-mail client? That alone, at least for someone who's primary feature on a smartphone centers on e-mail, is enough to justify WP7. Everything else is just fluff. And IE9 mobile renders pages better than Android browser or iPhone Safari.
Also keep in mind the 1 cent preorders already sold out on ATT for the Lumia 900. I was seriously considering giving up my unlimited data on VZW to switch to the Lumia 900 from my HTC Trophy. I'll wait until the Win 8 "superphones" come out later this year though.
4/3/2012 12:05:56 AM
Pandora is free, so the $10/month pass won't compare, (besides Pandora paid service is only 5 bucks/month) and the iOS e-mail client is better than MS Outlook 2010, I can say this since I use both regularly.
TellMe is a piece of garbage compared to Siri:
4/3/2012 12:08:31 AM
Oh and also any website that does not properly display on mobile Safari most likely has an app for it.
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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