Nokia Makes Fun of iPhone, "Beta Phones" in New Lumia 900 Campaign
April 2, 2012 9:20 AM
comment(s) - last by
Nokia has a little bit of fun with its competitors
Nokia Oyj. (
) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of
the ad blitz
Lumia 900 LTE smartphone
launches April 8 on AT&T
, Inc.'s (
) network in the U.S.).
A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "
points out, that site contains images that point to the ad being the work of Nokia and AT&T. While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone. The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.
The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs'
now infamous admonishment
to customers -- "You're holding it wrong!"
isn't the first time
Nokia has mocked Apple's antenna woes.)
The ads look to be the work of veteran ad agency
Butler, Shine, Stern and Partners
, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.
Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.
The Lumia 900 preorder went online over the weekend. While we knew that AT&T was
pricing the phone very aggressively
-- under $100 -- what was a surprise was that the carrier is now offering the phone
to new subscribers
This article is over a month old, voting and posting comments is disabled
4/2/2012 4:17:15 PM
...it kind of feels like the Lumia 800 was a beta test for the 900. The battery life issues required two fixes, and the thing still scrolls like it's got Parkinson's when you plug it in (apologies if that offends anybody). Incidentally, I tried a Blackberry charger at work when I'd forgotten my USB cable one day, and the effect was way worse.
Don't get me wrong, I think my 800 is fantastic. Software is its only real issue, and it's getting better.
RE: Funny, but...
4/2/2012 4:26:18 PM
I almost feel that way too. On a positive note though Nokia won't abandon the 800 and will keep making it better.
I still say this partnership was mentioned WAY too early. Nokia and Microsoft needed more time to get a superior product to market without making consumers feel like it was taking forever.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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