Print 34 comment(s) - last by PrezWeezy.. on Apr 3 at 8:49 PM

Nokia has a little bit of fun with its competitors

Nokia Oyj. (HEL:NOK1V) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of the ad blitz surrounding the Lumia 900 LTE smartphone (the phone launches April 8 on AT&T, Inc.'s (T) network in the U.S.).

A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "".

As WPCentral points out, that site contains images that point to the ad being the work of Nokia and AT&T.  While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone.  The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.

The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs' now infamous admonishment to customers -- "You're holding it wrong!"

(Note: This isn't the first time Nokia has mocked Apple's antenna woes.)


"Death Grip"



The ads look to be the work of veteran ad agency Butler, Shine, Stern and Partners, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.

Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.

The Lumia 900 preorder went online over the weekend.  While we knew that AT&T was pricing the phone very aggressively -- under $100 -- what was a surprise was that the carrier is now offering the phone for free to new subscribers.

Source: WPCentral

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Funny...
By cknobman on 4/2/2012 2:30:43 PM , Rating: 2
I dont listen to Pandora
I hate Angry Birds with a passion (it got old a year ago)
I refuse to play "Words with Friends" due to how easy it is to cheat. Everyone I know that plays that game cheats.

I am sure there are a lot of people just like me out there.

WP7 has a good chance.

RE: Funny...
By corduroygt on 4/2/12, Rating: 0
RE: Funny...
By Labotomizer on 4/2/2012 8:11:43 PM , Rating: 2
Voice recognition is great on WP7. So I'm not sure your point there.

Zune Music pass is so far superior to Pandora it's not even funny. I used Pandora extensively on my Droid 2. It wasn't bad. I pay the $10/month for Zune Music Pass. I can download/stream anything I want and Smart DJ functions the same way Pandora does only it uses both streamed music and my local collection. That's pretty sweet.

Infinity Blade I'll give you, that's one sick mobile game. But is it enough for me to give up the superior e-mail client? That alone, at least for someone who's primary feature on a smartphone centers on e-mail, is enough to justify WP7. Everything else is just fluff. And IE9 mobile renders pages better than Android browser or iPhone Safari.

Also keep in mind the 1 cent preorders already sold out on ATT for the Lumia 900. I was seriously considering giving up my unlimited data on VZW to switch to the Lumia 900 from my HTC Trophy. I'll wait until the Win 8 "superphones" come out later this year though.

RE: Funny...
By corduroygt on 4/3/2012 12:05:56 AM , Rating: 2
Pandora is free, so the $10/month pass won't compare, (besides Pandora paid service is only 5 bucks/month) and the iOS e-mail client is better than MS Outlook 2010, I can say this since I use both regularly.

TellMe is a piece of garbage compared to Siri:

RE: Funny...
By corduroygt on 4/3/2012 12:08:31 AM , Rating: 2
Oh and also any website that does not properly display on mobile Safari most likely has an app for it.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Yahoo Hacked - Change Your Passwords and Security Info ASAP!
September 23, 2016, 5:45 AM
A is for Apples
September 23, 2016, 5:32 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki