Nokia Makes Fun of iPhone, "Beta Phones" in New Lumia 900 Campaign
April 2, 2012 9:20 AM
comment(s) - last by
Nokia has a little bit of fun with its competitors
Nokia Oyj. (
) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of
the ad blitz
Lumia 900 LTE smartphone
launches April 8 on AT&T
, Inc.'s (
) network in the U.S.).
A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "
points out, that site contains images that point to the ad being the work of Nokia and AT&T. While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone. The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.
The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs'
now infamous admonishment
to customers -- "You're holding it wrong!"
isn't the first time
Nokia has mocked Apple's antenna woes.)
The ads look to be the work of veteran ad agency
Butler, Shine, Stern and Partners
, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.
Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.
The Lumia 900 preorder went online over the weekend. While we knew that AT&T was
pricing the phone very aggressively
-- under $100 -- what was a surprise was that the carrier is now offering the phone
to new subscribers
This article is over a month old, voting and posting comments is disabled
4/2/2012 2:04:43 PM
1. The Pandora apps log in to a third party server to stream the playlists, so they are not as reliable or as well integrated into the OS as they are in other platforms, and Pandora isn't interested in making an app for WP7. So No.
2. My friends on GameCenter leaderboards are playing it now, and I want to compete with them now, not 6 months later.
3. That's like suggesting that I go play Homefront instead of Call of Duty. When most of your "Friends" don't have it, playing "Words with Friends" isn't much fun.
4/2/2012 2:55:01 PM
1. I start the Pandora app, listen to music. It works and does everything I need it to do. So your point is not not valid to me.
2. I guess that sucks but it's Angry Birds - seriously even my 7 year old told me it's for kids..
3. I have an Android phone and played LWF and WBP - I liked WBP better on that too.
Not everyone is the same or likes the same things...
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
AT&T Offers Nokia Lumia 900 LTE Smartphone for Free on Contract
March 30, 2012, 9:39 PM
AT&T Says Lumia 900 Launch Will Blow Away the Every iPhone Launch Yet
March 29, 2012, 6:22 PM
Nokia Lumia 900 Hits AT&T for Under $100 on April 8
March 26, 2012, 10:24 AM
CES 2012: Nokia Announcing Lumia 900 Tomorrow, Highlights $200M Marketing Blitz
January 8, 2012, 9:58 AM
Nokia Mocks Apple iPhone 4 Reception Issues
June 28, 2010, 12:43 PM
Quick Note: Toshiba to Restructure PC Business, Cut 900 Jobs Worldwide
September 18, 2014, 1:40 PM
Samsung Galaxy Note 4 U.S. Pre-orders Start Sept 19, Launches Oct 14
September 18, 2014, 10:15 AM
Amazon Releases New and Refreshed Kindle Fire Tablets, Announces Fire OS 4
September 17, 2014, 10:23 PM
Apple Launches iOS 8 for iPads, iPhones
September 17, 2014, 1:54 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
5.7" ZTE ZMAX "Phablet" Coming to T-Mobile Sept 24 for $252
September 17, 2014, 11:50 AM
Most Popular Articles
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Windows 9's Latest Metro Start Menu Leaks, German Site Accidentally Outs Leaker
September 11, 2014, 8:36 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information