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Print 34 comment(s) - last by PrezWeezy.. on Apr 3 at 8:49 PM

Nokia has a little bit of fun with its competitors

Nokia Oyj. (HEL:NOK1V) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of the ad blitz surrounding the Lumia 900 LTE smartphone (the phone launches April 8 on AT&T, Inc.'s (T) network in the U.S.).

A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "smartphonebetatest.com".

As WPCentral points out, that site contains images that point to the ad being the work of Nokia and AT&T.  While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone.  The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.

The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs' now infamous admonishment to customers -- "You're holding it wrong!"

(Note: This isn't the first time Nokia has mocked Apple's antenna woes.)

Teaser:



"Death Grip"



"Outside"



"Fragile"



The ads look to be the work of veteran ad agency Butler, Shine, Stern and Partners, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.

Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.

The Lumia 900 preorder went online over the weekend.  While we knew that AT&T was pricing the phone very aggressively -- under $100 -- what was a surprise was that the carrier is now offering the phone for free to new subscribers.

Source: WPCentral



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RE: Funny...
By corduroygt on 4/2/2012 2:04:43 PM , Rating: 0
1. The Pandora apps log in to a third party server to stream the playlists, so they are not as reliable or as well integrated into the OS as they are in other platforms, and Pandora isn't interested in making an app for WP7. So No.
2. My friends on GameCenter leaderboards are playing it now, and I want to compete with them now, not 6 months later.
3. That's like suggesting that I go play Homefront instead of Call of Duty. When most of your "Friends" don't have it, playing "Words with Friends" isn't much fun.


RE: Funny...
By InvertMe on 4/2/2012 2:55:01 PM , Rating: 2
1. I start the Pandora app, listen to music. It works and does everything I need it to do. So your point is not not valid to me.
2. I guess that sucks but it's Angry Birds - seriously even my 7 year old told me it's for kids..
3. I have an Android phone and played LWF and WBP - I liked WBP better on that too.

Not everyone is the same or likes the same things...


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














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