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Print 34 comment(s) - last by PrezWeezy.. on Apr 3 at 8:49 PM

Nokia has a little bit of fun with its competitors

Nokia Oyj. (HEL:NOK1V) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of the ad blitz surrounding the Lumia 900 LTE smartphone (the phone launches April 8 on AT&T, Inc.'s (T) network in the U.S.).

A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "smartphonebetatest.com".

As WPCentral points out, that site contains images that point to the ad being the work of Nokia and AT&T.  While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone.  The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.

The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs' now infamous admonishment to customers -- "You're holding it wrong!"

(Note: This isn't the first time Nokia has mocked Apple's antenna woes.)

Teaser:



"Death Grip"



"Outside"



"Fragile"



The ads look to be the work of veteran ad agency Butler, Shine, Stern and Partners, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.

Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.

The Lumia 900 preorder went online over the weekend.  While we knew that AT&T was pricing the phone very aggressively -- under $100 -- what was a surprise was that the carrier is now offering the phone for free to new subscribers.

Source: WPCentral



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RE: Funny...
By corduroygt on 4/2/2012 1:02:37 PM , Rating: 0
I give them props for having Dr. Spaceman in the commercial, but a phone without Pandora, Angry Birds Space, and Words with Friends does not have much of a chance against the competition.


RE: Funny...
By andre-bch on 4/2/2012 1:26:17 PM , Rating: 2
Yes, because people buy smartphones to play angry birds and words with friends. That's what smartphones are for. /S

Rovio said angry birds space for WP will happen sooner or later.
There are some good unofficial pandora apps available for WP:

http://www.windowsphone.com/en-US/apps/7c1f0763-5c...

http://www.windowsphone.com/en-US/apps/8e43d66c-da...

http://www.windowsphone.com/en-US/apps/0caac4aa-96...


RE: Funny...
By Reclaimer77 on 4/2/2012 11:58:47 PM , Rating: 2
After fourteen months or so since Microsoft got "serious" with WP7, their market share is at like 4%. By this time Android was hitting in the 20's%

Maybe instead of telling people why they should buy phones and what apps they should be interested in, you could take a look at what successful platforms are doing and what the consumers want?

quote:
Rovio said angry birds space for WP will happen sooner or later.


The message here is that if you own a Windows phone, developers don't care about you. And I see no sign that's changing anytime soon. Sooner or later? Wtf kind of consumer driven market are you looking at where "we'll get to you guys whenever" is cutting it? People don't want to wait for later anymore on ANYTHING. Much less something millions of people are currently enjoying on Apple and Android devices.

Not to mention that the only phone for WP7 worth having, to date, is AT&T only until about Q3. At which point the new iPhone will either be out or around the corner with everyone salivating for one. Brilliant move there. Wtf Microsoft? How is that a plan for generating interest...


RE: Funny...
By andre-bch on 4/3/2012 1:12:28 PM , Rating: 2
Back then, the only serious competition to andoid was iphone, and that was just in high-end.

WP is up against two very stabilished mobile OSes, in all segments, low to high. 4% seems good actually.


RE: Funny...
By andre-bch on 4/3/2012 1:15:16 PM , Rating: 2
*established

@dailytech
How about adding a damn edit button.


RE: Funny...
By InvertMe on 4/2/2012 1:38:20 PM , Rating: 2
They have Pandora, ABS is coming and they have Letters by Post.

Problem?


RE: Funny...
By corduroygt on 4/2/12, Rating: 0
RE: Funny...
By InvertMe on 4/2/2012 2:55:01 PM , Rating: 2
1. I start the Pandora app, listen to music. It works and does everything I need it to do. So your point is not not valid to me.
2. I guess that sucks but it's Angry Birds - seriously even my 7 year old told me it's for kids..
3. I have an Android phone and played LWF and WBP - I liked WBP better on that too.

Not everyone is the same or likes the same things...


RE: Funny...
By cknobman on 4/2/2012 2:30:43 PM , Rating: 2
I dont listen to Pandora
I hate Angry Birds with a passion (it got old a year ago)
I refuse to play "Words with Friends" due to how easy it is to cheat. Everyone I know that plays that game cheats.

I am sure there are a lot of people just like me out there.

WP7 has a good chance.


RE: Funny...
By corduroygt on 4/2/12, Rating: 0
RE: Funny...
By Labotomizer on 4/2/2012 8:11:43 PM , Rating: 2
Voice recognition is great on WP7. So I'm not sure your point there.

Zune Music pass is so far superior to Pandora it's not even funny. I used Pandora extensively on my Droid 2. It wasn't bad. I pay the $10/month for Zune Music Pass. I can download/stream anything I want and Smart DJ functions the same way Pandora does only it uses both streamed music and my local collection. That's pretty sweet.

Infinity Blade I'll give you, that's one sick mobile game. But is it enough for me to give up the superior e-mail client? That alone, at least for someone who's primary feature on a smartphone centers on e-mail, is enough to justify WP7. Everything else is just fluff. And IE9 mobile renders pages better than Android browser or iPhone Safari.

Also keep in mind the 1 cent preorders already sold out on ATT for the Lumia 900. I was seriously considering giving up my unlimited data on VZW to switch to the Lumia 900 from my HTC Trophy. I'll wait until the Win 8 "superphones" come out later this year though.


RE: Funny...
By corduroygt on 4/3/2012 12:05:56 AM , Rating: 2
Pandora is free, so the $10/month pass won't compare, (besides Pandora paid service is only 5 bucks/month) and the iOS e-mail client is better than MS Outlook 2010, I can say this since I use both regularly.

TellMe is a piece of garbage compared to Siri:
http://www.youtube.com/watch?v=SHoukZpMhDE


RE: Funny...
By corduroygt on 4/3/2012 12:08:31 AM , Rating: 2
Oh and also any website that does not properly display on mobile Safari most likely has an app for it.


RE: Funny...
By PrezWeezy on 4/3/2012 8:49:19 PM , Rating: 2
Why do I need a Pandora app? I just go to pandora.com through IE and play my music through that. It is even integrated into the lock screen controls. Who needs an app when the website does everything the app can?


"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein














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