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Nokia has a little bit of fun with its competitors

Nokia Oyj. (HEL:NOK1V) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of the ad blitz surrounding the Lumia 900 LTE smartphone (the phone launches April 8 on AT&T, Inc.'s (T) network in the U.S.).

A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "".

As WPCentral points out, that site contains images that point to the ad being the work of Nokia and AT&T.  While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone.  The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.

The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs' now infamous admonishment to customers -- "You're holding it wrong!"

(Note: This isn't the first time Nokia has mocked Apple's antenna woes.)


"Death Grip"



The ads look to be the work of veteran ad agency Butler, Shine, Stern and Partners, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.

Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.

The Lumia 900 preorder went online over the weekend.  While we knew that AT&T was pricing the phone very aggressively -- under $100 -- what was a surprise was that the carrier is now offering the phone for free to new subscribers.

Source: WPCentral

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RE: Desperation
By InvertMe on 4/2/2012 11:29:26 AM , Rating: 2
They are hardly desperate. The pre-orders for the Lumia 900 are very high and these commercials are funny. I have to admit they are not typical of Nokia but funny none the less.

Look at the tons of other Nokia commercials out there if you think Nokia/MS has nothing to stand on. WP and Nokia are the Superior platform out there right now.

RE: Desperation
By name99 on 4/2/2012 3:29:09 PM , Rating: 1
The pre-orders for the Lumia 900 are very high

Where did you see what the pre-order numbers for the Lumia 900 are? I did a quick web search and did not see any such numbers.
What are these numbers? What counts as high in this context? Large compared to previous WP7 sales, or large compared to combined Android sales?

RE: Desperation
By InvertMe on 4/2/2012 4:23:13 PM , Rating: 2
No one has exact figures, several sites are going by the Lumia 900 being the number 1 seller on Amazon and AT&T (and several other carriers) reporting being sold out and back ordered.

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

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