Nokia Makes Fun of iPhone, "Beta Phones" in New Lumia 900 Campaign
April 2, 2012 9:20 AM
comment(s) - last by
Nokia has a little bit of fun with its competitors
Nokia Oyj. (
) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of
the ad blitz
Lumia 900 LTE smartphone
launches April 8 on AT&T
, Inc.'s (
) network in the U.S.).
A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "
points out, that site contains images that point to the ad being the work of Nokia and AT&T. While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone. The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.
The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs'
now infamous admonishment
to customers -- "You're holding it wrong!"
isn't the first time
Nokia has mocked Apple's antenna woes.)
The ads look to be the work of veteran ad agency
Butler, Shine, Stern and Partners
, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.
Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.
The Lumia 900 preorder went online over the weekend. While we knew that AT&T was
pricing the phone very aggressively
-- under $100 -- what was a surprise was that the carrier is now offering the phone
to new subscribers
This article is over a month old, voting and posting comments is disabled
RE: Good concept, poor delivery
4/2/2012 10:47:56 AM
It wouldn't be funny if Apple hadn't had the same attitude. But it's mostly true, especially the "holding it wrong" comment by Jobs. Apple is an arrogant bunch with a blind legion of fans.
RE: Good concept, poor delivery
4/2/2012 11:45:23 AM
I agree and lots of people forget the "apology' Jobs gave for the antenna-gate.
1) We're sorry
2) We're sorry
3) We love our users!
4) We're sorry
5) We love our users! Here's a free $1 bumper!
6) We love our users and we're sorry!
They tried to make it right, but in the wrong way and that's what you, and everyone else who hasn't been asleep for the last 5 years, will notice.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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