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Nokia has a little bit of fun with its competitors

Nokia Oyj. (HEL:NOK1V) unofficially just kicked off "Operation Rolling Thunder", the reported internal name of the ad blitz surrounding the Lumia 900 LTE smartphone (the phone launches April 8 on AT&T, Inc.'s (T) network in the U.S.).

A teaser clip featuring ex-Saturday Night Live alum Chris Parnell aired during NBA games on Sunday, suggesting that previous smartphones to date may have been "beta phones", inviting users to visit a mysterious new website "smartphonebetatest.com".

As WPCentral points out, that site contains images that point to the ad being the work of Nokia and AT&T.  While the teaser is a bit subtle as to exactly what phone the campaign is primarily targeting, the three videos "Outside", "Fragile", and "Death Grip" make it pretty clear that they're mocking the iPhone.  The videos mock the iPhone screen's poor performance outdoors, its tendency to shatter, and the infamous antenna issues of the iPhone 4.

The "Death Grip" clip even quotes echoes late Apple CEO and co-founder Steven P. Jobs' now infamous admonishment to customers -- "You're holding it wrong!"

(Note: This isn't the first time Nokia has mocked Apple's antenna woes.)

Teaser:



"Death Grip"



"Outside"



"Fragile"



The ads look to be the work of veteran ad agency Butler, Shine, Stern and Partners, given the fact that they have been posting to Twitter related messages using the hashtag #BetaPhone.

Reactions to the videos at this point are expectedly mixed. It's a pretty bold move for AT&T to endorse this type of an attack on one of its top products, and it shows exactly how serious AT&T is about the Lumia 900 launch.

The Lumia 900 preorder went online over the weekend.  While we knew that AT&T was pricing the phone very aggressively -- under $100 -- what was a surprise was that the carrier is now offering the phone for free to new subscribers.

Source: WPCentral



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Good concept, poor delivery
By GuinnessKMF on 4/2/2012 9:51:38 AM , Rating: 2
I'm no fan of iPhones, and agree with the points these ads are trying to make, but wow, the delivery is embarrassing.

The constantly panning security camera and the whole 'behind secret closed doors' thing is distracting and stupid. Apple's whole game is marketing, I'd really like to see someone do better than this when it comes to standing up to them.




RE: Good concept, poor delivery
By cknobman on 4/2/2012 10:05:07 AM , Rating: 3
What?????

These videos are hilarious!!
Actually the way Apple is and Jobs was they might not be that far off from actual meetings that did take place, LOL.


By Dr of crap on 4/2/2012 10:05:23 AM , Rating: 2
You are missing the point!

It's like behind the sceens we know that the iphone isn't God created and won't save the planet.

Tanks for you post though!


RE: Good concept, poor delivery
By Arsynic on 4/2/2012 10:47:56 AM , Rating: 2
It wouldn't be funny if Apple hadn't had the same attitude. But it's mostly true, especially the "holding it wrong" comment by Jobs. Apple is an arrogant bunch with a blind legion of fans.


RE: Good concept, poor delivery
By Obujuwami on 4/2/2012 11:45:23 AM , Rating: 1
I agree and lots of people forget the "apology' Jobs gave for the antenna-gate.

1) We're sorry
2) We're sorry
3) We love our users!
4) We're sorry
5) We love our users! Here's a free $1 bumper!
6) We love our users and we're sorry!

They tried to make it right, but in the wrong way and that's what you, and everyone else who hasn't been asleep for the last 5 years, will notice.


“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs














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