New Sony CEO to Take Over Struggling TV Unit, Make Other Management Changes
March 27, 2012 10:08 AM
comment(s) - last by
Sony's new CEO Kazuo Hirai
New Sony CEO Kazuo Hirai hopes to turn the TV business unit around after eight years of losses
Sony announced today that it is shaking up its management structure in an effort to avoid yet another year of losses.
Sony has definitely seen better days. Its TV unit has been the largest headache as of late, with eight years of quarterly losses. Last December, Sony decided to shake up its TV division by
negotiating a buyout
of its 50 percent manufacturing stake with Samsung in the LCD joint venture. It also
split its TV division into three units
consisting of sales of LCD TVs, outsourcing manufacturing to cheaper foreign facilities and developing future TVs.
In addition to TV-related woes, Sony took a beating in early 2011 when hackers repeatedly breached several Sony websites and services such as the PlayStation Network database and the Sony Online Entertainment database. Many
customer records were stolen
in the process.
Now, Sony is getting serious about making some changes. Early last month, the company
named Kazuo Hirai as the new chief executive officer
, replacing current CEO Sir Howard Stringer. Hirai, who is currently Sony's executive deputy president, will become CEO on April 1, but already has many new plans in motion for the company -- including putting himself in charge of the struggling TV unit.
Hirai has mentioned before that he is committed to the TV business. He believes that they are important in the Sony gadget ecosystem as far as playing the role of an output device, which allows customers to properly experience the company's content.
However, Hirai may be taking a big risk by putting his reputation on the line for the failing TV business. Sony has been losing to TV makers like LG Electronics Inc. and Samsung, who are both selling TVs rather well. Nevertheless, Sony set a target of 20 million TV sets sold by March 31.
Aside from the TV unit, Sony is making other big changes in hope of new beginnings. For instance, Shoji Nemoto will now oversee Sony's technology strategy and
and solution units; Tomoyuki Suzuki will oversee Sony's chip and device solution businesses, and Kunimasa Suzuki will take over product strategy, mobile phones and personal computers. Sony said it will make digital imaging, games and mobile its "three core pillars" of the electronics business.
Sony also cut two divisions at it main electronics unit and created a new business unit. The two to be abolished include the consumer products and services group and the professional device and solutions group. A new division, called the medical business unit, will be run by Executive Deputy President Hiroshi Yoshioka.
All changes will take effect on April 1, 2012.
This article is over a month old, voting and posting comments is disabled
3/28/2012 12:00:40 PM
I think Sony's TV reputation is so far damaged due to their Optical Block fiasco in the early HD models and how they improperly handled it. Multiple class action lawsuits, tons of forums complaining about their products and little done to appease their faithful base. I for one have moved on from Sony and really don't expect to return. There is too many other good products out there that don't have such a negative history. I think the new CEO has his work cut out for him.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Sony Announces Kazuo Hirai as New CEO
February 1, 2012, 4:50 AM
Sony Outs Three New Point-and-Shoot Cameras, Acknowledges Segment is Dying
January 30, 2012, 10:11 AM
Sony Sells LCD Panel Joint Venture Shares to Samsung
December 26, 2011, 11:31 AM
Sony Shakes Up, Breaks Up Struggling TV Unit
November 1, 2011, 4:15 PM
Sony Loses Yet More Customer Records, 3 More Sites Hacked
May 25, 2011, 8:16 AM
Verizon Wireless Wi-Fi Calling Coming Next Year, Company Sees No Rush to Offer Feature
September 19, 2014, 11:45 AM
Quick Note: Toshiba to Restructure PC Business, Cut 900 Jobs Worldwide
September 18, 2014, 1:40 PM
Samsung Galaxy Note 4 U.S. Pre-orders Start Sept 19, Launches Oct 14
September 18, 2014, 10:15 AM
Amazon Releases New and Refreshed Kindle Fire Tablets, Announces Fire OS 4
September 17, 2014, 10:23 PM
Apple Launches iOS 8 for iPads, iPhones
September 17, 2014, 1:54 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
Most Popular Articles
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Windows 9's Latest Metro Start Menu Leaks, German Site Accidentally Outs Leaker
September 11, 2014, 8:36 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information