New Sony CEO to Take Over Struggling TV Unit, Make Other Management Changes
March 27, 2012 10:08 AM
comment(s) - last by
Sony's new CEO Kazuo Hirai
New Sony CEO Kazuo Hirai hopes to turn the TV business unit around after eight years of losses
Sony announced today that it is shaking up its management structure in an effort to avoid yet another year of losses.
Sony has definitely seen better days. Its TV unit has been the largest headache as of late, with eight years of quarterly losses. Last December, Sony decided to shake up its TV division by
negotiating a buyout
of its 50 percent manufacturing stake with Samsung in the LCD joint venture. It also
split its TV division into three units
consisting of sales of LCD TVs, outsourcing manufacturing to cheaper foreign facilities and developing future TVs.
In addition to TV-related woes, Sony took a beating in early 2011 when hackers repeatedly breached several Sony websites and services such as the PlayStation Network database and the Sony Online Entertainment database. Many
customer records were stolen
in the process.
Now, Sony is getting serious about making some changes. Early last month, the company
named Kazuo Hirai as the new chief executive officer
, replacing current CEO Sir Howard Stringer. Hirai, who is currently Sony's executive deputy president, will become CEO on April 1, but already has many new plans in motion for the company -- including putting himself in charge of the struggling TV unit.
Hirai has mentioned before that he is committed to the TV business. He believes that they are important in the Sony gadget ecosystem as far as playing the role of an output device, which allows customers to properly experience the company's content.
However, Hirai may be taking a big risk by putting his reputation on the line for the failing TV business. Sony has been losing to TV makers like LG Electronics Inc. and Samsung, who are both selling TVs rather well. Nevertheless, Sony set a target of 20 million TV sets sold by March 31.
Aside from the TV unit, Sony is making other big changes in hope of new beginnings. For instance, Shoji Nemoto will now oversee Sony's technology strategy and
and solution units; Tomoyuki Suzuki will oversee Sony's chip and device solution businesses, and Kunimasa Suzuki will take over product strategy, mobile phones and personal computers. Sony said it will make digital imaging, games and mobile its "three core pillars" of the electronics business.
Sony also cut two divisions at it main electronics unit and created a new business unit. The two to be abolished include the consumer products and services group and the professional device and solutions group. A new division, called the medical business unit, will be run by Executive Deputy President Hiroshi Yoshioka.
All changes will take effect on April 1, 2012.
This article is over a month old, voting and posting comments is disabled
3/27/2012 12:44:07 PM
Sony is a large multi-national conglomerate. Known for such devices as the Playstation, Walkman and Viao PC's.
Just in case you don't know. - Suprising how much the Sony name has fallen in the past decade, people always talk about that half eaten fruit instead.
3/27/2012 3:04:00 PM
SONY: known for things like plummeting stock prices, DRM, pulling linux support, awful PSN security, rootkits, hordes of proprietary memory sticks, and the very accurate historical portrayal of attacking the giant enemy crab's weakpoint for massive damage.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
Sony Announces Kazuo Hirai as New CEO
February 1, 2012, 4:50 AM
Sony Outs Three New Point-and-Shoot Cameras, Acknowledges Segment is Dying
January 30, 2012, 10:11 AM
Sony Sells LCD Panel Joint Venture Shares to Samsung
December 26, 2011, 11:31 AM
Sony Shakes Up, Breaks Up Struggling TV Unit
November 1, 2011, 4:15 PM
Sony Loses Yet More Customer Records, 3 More Sites Hacked
May 25, 2011, 8:16 AM
BlackBerry’s Latest "Plug" for its Passport Smartphone: Displaying Sharp X-rays for Doctors
August 21, 2014, 4:49 PM
Sprint Introduces $60 Unlimited Plan, Touts $20/Month Costs Savings Versus T-Mobile
August 21, 2014, 2:05 PM
Opera Becomes Official Browser of Microsoft-Nokia's Non-Windows Phones
August 21, 2014, 1:01 PM
Microsoft Tests Free 24-Hour Xbox One Game Trials
August 21, 2014, 11:41 AM
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
ZTE Nubia 5S mini LTE 4.7" Smartphone Headed to U.S. for $280 Unlocked
August 20, 2014, 10:37 AM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Report: Windows 9 “Threshold” Tech Preview Coming Next Month
August 15, 2014, 11:29 AM
Apple Scores Patents, Preps New Reversible USB Plug for iPhone 6 Connector
August 18, 2014, 1:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information