quote: You cannot claim exclusive rights to a data point. Has 'being 30, 60 or 90 days past due on your account' also been patented? How about living in a certain ZIP code? Our patent system is so fundamentally broken...
quote: but they force us to ask ourselves: how many aspects of our lives will advertisers try to exploit, and where will it end?
quote: They will try to exploit EVERY aspect of your lives.. and it will only end when enough people dont use the services.
quote: The patent outlines a way that Google could serve ads based on the environmental conditions of the user's immediate area.
quote: BBC reports that the patent can also indicate future phones can be fitted with more sensors allowing it to record temperature, humidity, light, and air composition. That seems like a stretch considering how important battery life is to devices today.