RIM Loses No. 1 Canadian Smartphone Shipments Spot to Apple for 2011
March 23, 2012 12:43 PM
comment(s) - last by
This is a particularly hard blow to RIM, which is based in Canada and had the No. 1 spot until last year
Apple seems to be encroaching on Research-In-Motion's (RIM) territory by surpassing the telecommunications
company's smartphone shipments
RIM, which is headquartered in Waterloo, Ontario, Canada, traditionally had many Canadian smartphone customers due to RIM being a Canadian company. In 2008, RIM outsold Apple's iPhone by 5-to-1 in Canada, and in 2010, BlackBerry outsold the iPhone by 500,000.
But this customer loyalty was challenged recently when Apple surpassed RIM for the No. 1 spot in smartphone shipments. Last year, RIM shipped 2.08 million BlackBerrys in Canada while Apple shipped 2.85 million iOS-powered devices.
, RIM failed to promote its devices once the iPhone came around. After years of being known for innovative smartphones, the company felt it didn't need to promote anymore. But the iPhone began to take over,
offering more apps
and a user-friendly experience. BlackBerry soon fell way behind, with Google's Android operating system coupled with Samsung, HTC and Motorola phones being Apple's only true competitor.
"For RIM, in its home market, to lose that No. 1 position to iPhone is strategically important," said Paul Taylor, a fund manager at BMO Harris Private Banking in Toronto. "It does identify, even with a home-country bias, how consumers are responding to the greater functionality of the iPhone."
RIM's sales in Canada fell 23 percent from Q3 2010 to Q3 2011 while U.S. sales dropped 45 percent. RIM's worldwide revenue fell 5.9 percent.
According to Bloomberg analysts, RIM will likely report a fourth-quarter 2011 profit drop of more than half to 82 cents a share. They also expect an 18 percent drop in sales to $4.53 billion.
Apple, on the other hand, more than doubled its profit to $13.1 billion and had a 73 percent rise in revenue to $46.3 billion.
Some of RIM's troubles can likely be attributed to its
worldwide blackout last fall
, where customers in Europe, the Middle East, Africa, South America, Asia, the United States and Canada lost their BlackBerry services for four days. This outraged many customers who depend on their BlackBerry devices for business as well as personal use. RIM blamed the outage on
a system upgrade
The outage coupled with BlackBerry's lack of apps and user-friendly features has put it behind in the mobile race, but it's not the end for RIM entirely. The mobile company still has some loyal customers in Canada, including the Royal Bank of Canada, the Bank of Nova Scotia, the Bank of Montreal, and Toronto-Dominion Bank, where all continue to issue BlackBerry's to their employees.
This article is over a month old, voting and posting comments is disabled
RE: Whats this all aboot?
3/26/2012 4:05:41 PM
If you think BBs aren't indestructible, wait til a couple of users drop an iPhone.
And for an IT admin to not consider the security implications of switching to anything non-BES is downright embarassing.
If you're in a corporate environment, you need something much more functional for just that and not a fucking toy so users can load their favorite apps (ie games).
RE: Whats this all aboot?
3/26/2012 11:55:18 PM
"If you're in a corporate environment, you need something much more functional for just that and not a fucking toy so users can load their favorite apps (ie games). "
Exactly the line of thinking that got RIM where it is today. Nevermind that those "toys" are actually more functional at doing corporate tasks than any BB device. The irony. DERP DERP.
RE: Whats this all aboot?
3/27/2012 11:18:12 AM
Oh I agree, that's why I wasn't too happy to have to add iPhones in the mix. They are quite fragile, the battery is non-replacable (definitely something that needs replacing after a while on a BB), and that's not counting all the crap users will want to install on them, and the greater risk of having the device stolen. And you are stuck with that stupid Apple charger, in lieu of a generic micro-USB one.
How easy is it to backup and transfer data between iPhones? Blackberry Desktop was great in that regard, and I hope the same is possible with them.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
RIM Co-CEO Mike Lazaridis Apologizes for BlackBerry Outage
October 13, 2011, 10:21 AM
RIM Q2 Earnings Are Bleak, Q3 Expectations are Higher
September 15, 2011, 5:34 PM
RIM Appears to be Biggest Loser in Mobile App War
June 27, 2011, 5:43 PM
RIM Blames BlackBerry Outages on System Upgrade
February 13, 2008, 4:13 PM
CVS, Rite Aid Kill Unofficial Apple Pay Support, Burn Google Wallet Users in the Process
October 25, 2014, 5:26 PM
AT&T Defeats Purpose of New Apple SIM, Locks iPad Air 2 SIMs to Its Network
October 24, 2014, 2:17 PM
Get Ready for "Microsoft Lumia" Smartphones in Next Few Months
October 24, 2014, 12:26 PM
Report: Samsung Galaxy S5 to Receive Android 5.0 Lollipop in December
October 24, 2014, 11:26 AM
Dreadful Fire Phone Sales Lead to $170M Writedown for Amazon
October 24, 2014, 8:55 AM
Xiaomi Moves Data Out of China to Woo EU, America, Escape Security Concerns
October 23, 2014, 5:11 PM
Most Popular Articles
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
Samsung Announces Galaxy S5 Plus with Snapdragon 805 Processor, LTE-A
October 22, 2014, 3:40 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
Apple's iPad Air 2 Features Triple-core A8X Processor, 2GB of RAM
October 21, 2014, 8:32 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information