Print 59 comment(s) - last by EricMartello.. on Mar 29 at 4:10 PM

The mobile game developer says it's too much work to technically support it

Rovio's hit mobile game Angry Birds has a new member of the family -- Angry Birds Space -- and while Apple's iOS and Google's Android operating system get to offer the hot new game, the Windows Phone platform is left out.

Angry Birds is undoubtedly one of the most popular apps in the mobile realm. Rovio reported that the app hit 500 million downloads in late 2011, but its popularity doesn't stop there. Angry Birds merchandise such as plush toys and T-shirts were released, and as of fall 2011, one million plush toys and one million T-shirts were being sold monthly. The game even reached into film deals with 20th Century Fox and plans to open its first retail store in Helsinki. Some reports say the game will reach one billion cumulative downloads in the next few months.

With this kind of popularity, it's easy to see why makers of mobile handsets and platforms want the game to be featured on their devices. Rovio launched Angry Birds Space just yesterday, which is the latest addition to the Angry Birds family that was made in part with NASA in order to offer all new realistic space features within the game, and tech giants want a piece of what will likely be another knockout game. It offers new birds, new moves/tactics and a whole new space-like setting.

While iOS and Android-based phones were able to launch Angry Birds Space in their respective app stores starting yesterday, it was discovered that the Windows Phone platform would be left in the dark due to the fact that it's too much work for Rovio to support it.

"If you look at activations, Apple's iOS and Android are clearly bigger than any other platform," said Peter Vesterbacka, chief marketing officer of Rovio. "We want to be on all screens, but we have to consider the cost of supplying to smaller platforms. With Windows Phone it's a lot of work to technically support it.

"We're the No. 1 app in the Windows Phone app store, but it's a big undertaking to support it, and you have to completely rewrite the application."

While this seems like potential trouble for Microsoft, it's an even harder blow to Nokia, which is attempting to revive itself by making smartphones for the Windows Phone platform. Without hot apps like Angry Birds Space, this could put the handset maker in a tough spot because it shows that big game developers like Rovio do not have much confidence in the viability of the platform.

Microsoft plans to expand Windows Phone into developing economies with cheaper smartphones, which is an area widely untouched by Apple or Google.

Rovio mentioned that it plans to release four more Angry Birds games by the end of 2012, and if its attitude toward the Windows Phone platform doesn't change, both Microsoft and Nokia could fall far behind in the mobile realm.

Updated @ 1:23pm
Now, Rovio's CEO is saying that Angry Birds is coming to Windows Phone according to Reuters. "We are working towards getting Angry Birds Space to WP7," said Rovio CEO Mikael Hed. This statement directly contradicts that of Rovio's CMO. Perhaps a little better communication between the two should be in order...

Sources: Bloomberg, Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: ouch
By Manch on 3/23/2012 8:35:49 PM , Rating: 2
From what Ive read, MS goal is to have one OS to rule them all. Amd & Intel are hard at working getting the x86 architecture to scale down to tablets and eventually phones. I believe Win 8 arm is a stop gap until this happens. Even google sees the potential if x86 on tablets/phones. Theres an ICS beta for AMD brazos. Thos procs are now at 5W. This is of course just binned chips, but a die shrinknwill get these out with a lower tdp, and better performance.

I like the metro interface. Granted I do not want it as my sole desktop interface, but Win 8 doesnt force you to use it. You can still use the Win 7 style desktop. As far as the xbox goes, I think the metro interface works great. Ibdo think the advert tiles are way to big, and annoying sometimes but it doesnt detract from the overall experience. On the phone I think the metro is the best ui out there.

Apps are limiyed but growing. Incorporating an apps store into Windows 8 is a geat move by MS. Theres also a prohram in beta that will run android apps on Win 8. Ill find the link and post it. Its called blue something. Cant remember.

Once MS has win 8 acceoss all three platforms, developers will not be able to ignore it.

Jnemesh is trolling so just ignore him. As far as Win phone 7 having only 2.5% market share, so what. MS is supporting it, so unlike web os, it will not get tossed. People said the same thing aboutbthe original xbox, and look where its at now. MS wants a paice of this market and they have the resources to do it.

sorry bout the typos. Touch screen phones....arrrrrgh! Miss keyboards....

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki