Update: Rovio Execs Give Conflicting Statements on Angry Birds Space for Windows Phone
March 23, 2012 9:46 AM
comment(s) - last by
The mobile game developer says it's too much work to technically support it
Rovio's hit mobile game Angry Birds has a new member of the family --
Angry Birds Space
-- and while Apple's iOS and Google's Android operating system get to offer the hot new game, the Windows Phone platform is left out.
Angry Birds is undoubtedly one of the most popular apps in the mobile realm. Rovio reported that the app
hit 500 million downloads
in late 2011, but its popularity doesn't stop there. Angry Birds merchandise such as plush toys and T-shirts were released, and as of fall 2011, one million plush toys and one million T-shirts were being sold monthly. The game even
reached into film deals
with 20th Century Fox and plans to open its first retail store in Helsinki. Some reports say the game will reach one billion cumulative downloads in the next few months.
With this kind of popularity, it's easy to see why makers of mobile handsets and platforms want the game to be featured on their devices. Rovio launched Angry Birds Space just yesterday, which is the latest addition to the Angry Birds family that was made in part with NASA in order to offer all new realistic space features within the game, and tech giants want a piece of what will likely be another knockout game. It offers new birds, new moves/tactics and a whole new space-like setting.
While iOS and Android-based phones were able to launch Angry Birds Space in their respective app stores starting yesterday, it was discovered that the Windows Phone platform would be left in the dark due to the fact that it's too much work for Rovio to support it.
"If you look at activations, Apple's iOS and Android are clearly bigger than any other platform," said Peter Vesterbacka, chief marketing officer of Rovio. "We want to be on all screens, but we have to consider the cost of supplying to smaller platforms. With Windows Phone it's a lot of work to technically support it.
"We're the No. 1 app in the Windows Phone app store, but it's a big undertaking to support it, and you have to completely rewrite the application."
While this seems like potential trouble for Microsoft, it's an even harder blow to Nokia, which is attempting to revive itself by making smartphones for the Windows Phone platform. Without hot apps like Angry Birds Space, this could put the handset maker in a tough spot because it shows that big game developers like Rovio do not have much confidence in the viability of the platform.
Microsoft plans to expand Windows Phone into developing economies with cheaper smartphones, which is an area widely untouched by Apple or Google.
Rovio mentioned that it plans to release four
more Angry Birds games
by the end of 2012, and if its attitude toward the Windows Phone platform doesn't change, both Microsoft and Nokia could fall far behind in the mobile realm.
Updated @ 1:23pm
Now, Rovio's CEO is saying that Angry Birds is coming to Windows Phone
. "We are working towards getting Angry Birds Space to WP7," said Rovio CEO Mikael Hed. This statement directly contradicts that of Rovio's CMO. Perhaps a little better communication between the two should be in order...
This article is over a month old, voting and posting comments is disabled
RE: No native support is the problem
3/23/2012 12:02:47 PM
The Native SDK for WP has existed for about a year I believe. I have a hard time believing Microsoft would say no to Rovio if they requested the NSDK. Or maybe they did?
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
NASA Works with Rovio to Launch "Angry Birds Space" Game
March 8, 2012, 3:00 PM
Angry Birds Reaches 500 Million Downloads; First Angry Birds Retail Store to Launch
November 3, 2011, 9:48 AM
Angry Birds Hits 350M Downloads; Rovio Targets Film Deals, Merchandise
September 13, 2011, 12:14 PM
HTC One Leaks: LED Smart Cover, Carrier Models, Google Play Ed.
March 11, 2014, 5:30 PM
New HTC One Camera Details Revealed via Leaked Ad
March 11, 2014, 9:20 AM
India Could Rock Google With Its Biggest Antitrust Fine Yet -- $5B USD
March 10, 2014, 8:12 PM
Apple Releases iOS 7.1, The First Major Update to Its "Rethought" Mobile OS
March 10, 2014, 1:52 PM
BlackBerry CEO Jokes that iPhone Users are "Wall Huggers"
March 10, 2014, 12:20 PM
Average Mobile Phone Bill in U.S. is Growing Despite Competition
March 10, 2014, 10:25 AM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Bitcoin King: Mt. Gox CEO Mark Karpelès' History of Arrests, Firings
March 5, 2014, 9:05 AM
Windows 8.1 Update 1 Leaked Early
March 7, 2014, 9:30 AM
Apple Won't Let UK Sons Unlock Their Deceased Mother's iPad
March 6, 2014, 12:44 PM
Lt. Gen. Davis Says Next Gen USAF Bomber Will "Of Course" Surpass $550M/Unit
March 6, 2014, 9:45 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information