Apple CEO Tim Cook Intervenes in Unlocking iPhone 3GS for AT&T Customer in Canada
March 21, 2012 11:01 AM
comment(s) - last by
Apple CEO Tim Cook
The customer couldn't get AT&T or Apple stores to unlock his iPhone, so he went straight to Tim Cook for help
An Apple user recently ran into some trouble when trying to unlock his iPhone through AT&T, but the customer got some help from the top dog himself -- Apple CEO
An AT&T customer was reassigned to Canada for his job, and decided to buy his wife an iPhone 4 while he took her iPhone 3GS. He was hoping to use the iPhone 3GS on a Canadian carrier's pay-as-you-go plan because he already had a BlackBerry that he used for work, but as an avid Apple fan, wanted his iPhone at his side as well.
When visiting AT&T to unlock his iPhone 3GS, AT&T said Apple was the only one who could do so. When visiting Apple for the same reason, Apple said only AT&T
could unlock the device
. He went back and forth hearing the same answers until AT&T finally told him to just jailbreak the iPhone.
The customer, however, didn't want to do that. He enjoyed the Apple user experience, and desperate from trying to achieve this goal with AT&T and Apple stores, the customer went straight to the head of Apple -- he emailed Cook.
A portion of the email is as follows:
Basically AT&T told me that they couldn’t unlock it, only Apple could. I called Apple (but was routed through Apple Canada) and they told me “ask to talk to a supervisor at AT&T because the customer service rep won’t know the process, but AT&T definitely can unlock it”. So I called them back and the supervisor was adamant that they couldn’t help me. “Just jailbreak your phone” was their advice.
I didn’t want to jailbreak my phone, I like Apple’s curated experience and I don’t want to stray from that. However after several more calls to both AT&T and Apple, I made no progress. So I’m turning to you for a final plea.
Cook took the message quite seriously, and contacted AT&T about the matter. He instructed the company to unlock this customer's phone. AT&T confirmed the IMEI's for the iPhone 3GS, then contacted the customer to tell him that it would make an exception for him per Cook's orders. The customer was told to tether his iPhone 3GS to iTunes to finish unlocking his device.
It didn't end there, though. After successfully unlocking his iPhone, the customer received a phone call from Cook's assistant making sure that AT&T followed through with the unlock.
"Mid day my wife sent me an email at work saying, 'Um, Tim Cook's special assistant just called and she wants to know if AT&T has unlocked
yet??? Why does Tim Cook care about your phone?'" said the customer.
9 to 5 Mac
This article is over a month old, voting and posting comments is disabled
RE: This too needs to be illegal
3/21/2012 1:46:22 PM
AT&T likes to think of it more as an ongoing lease than a loan, that way they can keep charging you for the phone even after you pay for it over and over. That is one of the reasons I still use my Moto V3 because it is paid off and I don't want to be paying over and over for something new, plus it still works just fine :)
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
Apple CEO Tim Cook Fires Back About Asian Suppliers' Worker Abuse Claims
January 27, 2012, 1:15 PM
Apple's iPhone Outsells All Android Phones Combined at Verizon
January 24, 2012, 4:18 PM
Apple Now Selling Unlocked iPhone 4
June 14, 2011, 7:40 AM
Apple Completes Purchase of Beats Music, Beats Electronics
August 1, 2014, 11:26 AM
HP to Launch Smartwatch Designed by Michael Bastian
August 1, 2014, 9:59 AM
New Qi Version 1.2 Allows Wireless Charging From 2 Inches Away
July 31, 2014, 3:53 PM
HTC J Butterfly Announced by Japan's KDDI, Packs LTE-A Carrier Aggregation
July 31, 2014, 2:34 PM
T-Mobile Subscriber Numbers Surpass 50 Million, Sees Q2 Profit of $391M
July 31, 2014, 12:24 PM
Verizon Wireless Launches 5.7", 960x540 LG G Vista Smartphone for $400 Off Contract
July 31, 2014, 11:02 AM
Most Popular Articles
Facebook Will Force Android, iOS Users to Use Messenger App This Week
July 29, 2014, 11:26 AM
Ford's Extensive Use of Aluminum in '15 F-150 Results in $395 Increase for Base Models
July 28, 2014, 3:02 PM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
T-Mobile CEO John Legere is on the Warpath Again; Introduces $100, 10GB Family Plan
July 28, 2014, 10:12 AM
UK Drivers Must Now Give Their Cell Phones to Police After a Crash
July 29, 2014, 4:37 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information