Apple CEO Tim Cook Intervenes in Unlocking iPhone 3GS for AT&T Customer in Canada
March 21, 2012 11:01 AM
comment(s) - last by
Apple CEO Tim Cook
The customer couldn't get AT&T or Apple stores to unlock his iPhone, so he went straight to Tim Cook for help
An Apple user recently ran into some trouble when trying to unlock his iPhone through AT&T, but the customer got some help from the top dog himself -- Apple CEO
An AT&T customer was reassigned to Canada for his job, and decided to buy his wife an iPhone 4 while he took her iPhone 3GS. He was hoping to use the iPhone 3GS on a Canadian carrier's pay-as-you-go plan because he already had a BlackBerry that he used for work, but as an avid Apple fan, wanted his iPhone at his side as well.
When visiting AT&T to unlock his iPhone 3GS, AT&T said Apple was the only one who could do so. When visiting Apple for the same reason, Apple said only AT&T
could unlock the device
. He went back and forth hearing the same answers until AT&T finally told him to just jailbreak the iPhone.
The customer, however, didn't want to do that. He enjoyed the Apple user experience, and desperate from trying to achieve this goal with AT&T and Apple stores, the customer went straight to the head of Apple -- he emailed Cook.
A portion of the email is as follows:
Basically AT&T told me that they couldn’t unlock it, only Apple could. I called Apple (but was routed through Apple Canada) and they told me “ask to talk to a supervisor at AT&T because the customer service rep won’t know the process, but AT&T definitely can unlock it”. So I called them back and the supervisor was adamant that they couldn’t help me. “Just jailbreak your phone” was their advice.
I didn’t want to jailbreak my phone, I like Apple’s curated experience and I don’t want to stray from that. However after several more calls to both AT&T and Apple, I made no progress. So I’m turning to you for a final plea.
Cook took the message quite seriously, and contacted AT&T about the matter. He instructed the company to unlock this customer's phone. AT&T confirmed the IMEI's for the iPhone 3GS, then contacted the customer to tell him that it would make an exception for him per Cook's orders. The customer was told to tether his iPhone 3GS to iTunes to finish unlocking his device.
It didn't end there, though. After successfully unlocking his iPhone, the customer received a phone call from Cook's assistant making sure that AT&T followed through with the unlock.
"Mid day my wife sent me an email at work saying, 'Um, Tim Cook's special assistant just called and she wants to know if AT&T has unlocked
yet??? Why does Tim Cook care about your phone?'" said the customer.
9 to 5 Mac
This article is over a month old, voting and posting comments is disabled
now shouldn't a class action suit be possible
3/21/2012 11:33:29 AM
as att is not enforcing a uniform standard in thier unlocking policy by making an exception for some but not for the rest of thier customers? causing other customers to lose thier phone while allowing some others to keep functionality and not be out the cost of the phone.. I agree with the poster above... it should be illegal to keep a phone locked after the contract.
"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
Apple CEO Tim Cook Fires Back About Asian Suppliers' Worker Abuse Claims
January 27, 2012, 1:15 PM
Apple's iPhone Outsells All Android Phones Combined at Verizon
January 24, 2012, 4:18 PM
Apple Now Selling Unlocked iPhone 4
June 14, 2011, 7:40 AM
Verizon Wireless Unlimited LTE Customers Rejoice; Throttling Campaign Canceled
October 1, 2014, 4:57 PM
Quick Note: Apple's iPhone 6 Billboards are Ironically Bent
October 1, 2014, 4:55 PM
Now Verizon Wireless is Jumping on the "Double Data" Bandwagon
October 1, 2014, 2:50 PM
Sprint Counters AT&T’s Double Data Promotion, Offers Even Larger Data Pools
October 1, 2014, 1:38 PM
Report: Microsoft’s Lumia 530 to Hit T-Mobile This Month for $69 Off-contract
October 1, 2014, 9:10 AM
Quick Note: Pebble, Pebble Steel Smartwatches Reduced to $99, $199 Respectively
September 30, 2014, 3:59 PM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
Tesla Motors Confirms Nevada Gigafactory Deal, Will Receive $1.25B in Tax Breaks
September 4, 2014, 8:24 PM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Samsung Takes on All Challengers with 5.7” Galaxy Note 4, 5.6” Galaxy Note Edge
September 3, 2014, 10:00 AM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information