Dell Thinks Tablet Market is Still Wide Open, Hopes to Compete with iPad
March 19, 2012 10:06 AM
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Dell believes it can still challenge Apple in tablet realm with Windows 8
When it comes to tablets, Apple dominates with iPad. No other tablet comes close in sales numbers globally. There are many companies out there trying to fight Apple and the tablet market with some modicum of success, particularly
Amazon with its Kindle Fire
. Computer maker Dell is huge in corporate markets around the United States and believes that corporate prowess will help sell tablets.
In the past, Dell has failed to put up any serious competition against Apple in the tablet market. Its Streak Android tablet was discontinued due to poor sales and never found the home in the corporate market Dell envisioned. One of Dell's top executives believes the popularity of the iPad could actually help a Dell tablet in the corporate market. As workers used to the iPad in the home start to press employers to allow these tablets at work rather than notebooks and other computers, Dell sees a chance thanks to its relationships with many large employers.
Dell's weapon to attack the tablet market in the corporate world will be tablets running Windows 8. Since Windows 8 will be more compatible with existing corporate systems and software than the iPad, Dell is hoping corporate buyers will look to its tablets instead of the iPad as more and more workers request tablets instead of notebook computers.
Dell's chief commercial officer Steve Felice told
, "We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8." He added, "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements…for the back half of the year. We don't think that this market is closed off in any way."
Dell certainly isn't alone in looking at Windows 8 tablets to make inroads into the corporate tablet environment. Lenovo, HP, and perhaps
are also planning Windows 8 tablets. Major Taiwanese makers such as ASUS are also going to be in the Windows tablet market.
Felice also said that Dell is again considering making Android tablets.
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RE: Linux, please
3/20/2012 12:20:49 PM
I don't buy that. At the time Android was announced it certainly wasn't a "consumer OS" and I would argue that is still isn't. I can upgrade my PC from Windows Vista to 7 or to 8 if I want; I can't upgrade an Android device from popcicle to snowcone or whatever unless the manufacturer deigns to allow it. Calling the software that runs the hardware an "OS" is a big stretch if you can't upgrade it, or run the software you want on it, or if you have to write custom software to do what you want.
I wouldn't call the software that runs my car an "OS". Consumers don't buy the iPad for iOS any more than they buy a Ford because of the software that opens the windows or turns on the dome light, they buy it for the total package. For me, the total package includes email, and other than Gmail on Android or Outlook on Windows 8, what are my choices? Linux gives me a choice of dozens of email applications (full applications, not "apps"). What you are saying is that the consumer doesn't want choice, and you may be right, but we'll never know if no manufacturer gives us a choice.
If the closest I can get is Android, then can they please make the hardware open, so I can upgrade to Linux without having to jailbreak it? If I have to void my warranty to do what I want with it, I'll buy used. For example, there's lots of used iPad 2s floating around right now. Too bad they won't run Linux. If Dell sells tablets that I can root out of the box with no hacks, and without the Microsoft tax, then I'll buy one.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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