Dell Thinks Tablet Market is Still Wide Open, Hopes to Compete with iPad
March 19, 2012 10:06 AM
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Dell believes it can still challenge Apple in tablet realm with Windows 8
When it comes to tablets, Apple dominates with iPad. No other tablet comes close in sales numbers globally. There are many companies out there trying to fight Apple and the tablet market with some modicum of success, particularly
Amazon with its Kindle Fire
. Computer maker Dell is huge in corporate markets around the United States and believes that corporate prowess will help sell tablets.
In the past, Dell has failed to put up any serious competition against Apple in the tablet market. Its Streak Android tablet was discontinued due to poor sales and never found the home in the corporate market Dell envisioned. One of Dell's top executives believes the popularity of the iPad could actually help a Dell tablet in the corporate market. As workers used to the iPad in the home start to press employers to allow these tablets at work rather than notebooks and other computers, Dell sees a chance thanks to its relationships with many large employers.
Dell's weapon to attack the tablet market in the corporate world will be tablets running Windows 8. Since Windows 8 will be more compatible with existing corporate systems and software than the iPad, Dell is hoping corporate buyers will look to its tablets instead of the iPad as more and more workers request tablets instead of notebook computers.
Dell's chief commercial officer Steve Felice told
, "We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8." He added, "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements…for the back half of the year. We don't think that this market is closed off in any way."
Dell certainly isn't alone in looking at Windows 8 tablets to make inroads into the corporate tablet environment. Lenovo, HP, and perhaps
are also planning Windows 8 tablets. Major Taiwanese makers such as ASUS are also going to be in the Windows tablet market.
Felice also said that Dell is again considering making Android tablets.
This article is over a month old, voting and posting comments is disabled
3/19/2012 1:14:20 PM
For a long time Dell made some of the best non-TN panel LCD's and professional LCD's around. I'm using a Dell monitor at the moment, and yes, I'm having a positive experience. And I'm sure not all of their laptops are poor quality. They aren't bottom end Acer's or anything.
When it comes to brands we, including me, tend to generalize a bit much. Apple doesn't use magic and pixie dust in their products. Of course Dell can compete with them, so can lots of companies.
"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
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