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Dell believes it can still challenge Apple in tablet realm with Windows 8

When it comes to tablets, Apple dominates with iPad. No other tablet comes close in sales numbers globally. There are many companies out there trying to fight Apple and the tablet market with some modicum of success, particularly Amazon with its Kindle Fire. Computer maker Dell is huge in corporate markets around the United States and believes that corporate prowess will help sell tablets.
In the past, Dell has failed to put up any serious competition against Apple in the tablet market. Its Streak Android tablet was discontinued due to poor sales and never found the home in the corporate market Dell envisioned. One of Dell's top executives believes the popularity of the iPad could actually help a Dell tablet in the corporate market. As workers used to the iPad in the home start to press employers to allow these tablets at work rather than notebooks and other computers, Dell sees a chance thanks to its relationships with many large employers.
Dell's weapon to attack the tablet market in the corporate world will be tablets running Windows 8. Since Windows 8 will be more compatible with existing corporate systems and software than the iPad, Dell is hoping corporate buyers will look to its tablets instead of the iPad as more and more workers request tablets instead of notebook computers.
Dell's chief commercial officer Steve Felice told Reuters, "We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8." He added, "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements…for the back half of the year. We don't think that this market is closed off in any way."
Dell certainly isn't alone in looking at Windows 8 tablets to make inroads into the corporate tablet environment. Lenovo, HP, and perhaps Nokia are also planning Windows 8 tablets. Major Taiwanese makers such as ASUS are also going to be in the Windows tablet market.

Felice also said that Dell is again considering making Android tablets. 

Source: Reuters

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Will be an interesting market in 2013
By tayb on 3/19/2012 11:31:26 AM , Rating: 2
This market should be interesting in 2013.

$500 seems to be the sweet spot for tablet prices. Any more than that and people seem more interested in regular notebooks. I'm curious to see what the market thinks of Windows 8 tablets. I do not think the likes of HP, Dell, Sony, etc can deliver an enjoyable tablet experience for $500. W8, despite all of the improvements, will still have more overheard than Android and iOS but with that overhead comes a real, 100% feature rich, operating system.

We're also seeing iOS and OS X start to merge and I'm curious to see what the end result is. I can't lie, an iPad running a desktop version of OS X sounds very enticing.

And then there is Android. Android may be the odd one out if the direction of the market is toward a more feature rich operating system. Android if great but a full operating system it is not.

Should be exciting.

By AntiM on 3/19/2012 12:24:30 PM , Rating: 3
Yes, and if MS is smart, they will price Windows 8 at around $50 (hopefully less) to leave some profit margin for the vendors. The ONLY way to compete with the iPad is on price.

By name99 on 3/19/2012 4:13:59 PM , Rating: 2
$500 seems to be the sweet spot for tablet prices. Any more than that and people seem more interested in regular notebooks.

And you say this based on what? The fact that the VAST BULK of the tablets sold (iPads) have sold at rather higher than $500?

If you're going to engage in serious analysis, step one is to start with the facts as they are, not the facts as you wish they were.

All evidence in the real world is that people choose tablets vs laptops based on their different capabilities, NOT on their relative prices.
If you want a cheap "computer of any sort whatever", go to Best Buy --- every week they have some PoS Windows laptop available for around $350. The build quality will be awful, the battery life will suck, the trackpad will be horrible, but, to be fair, it will have a more powerful CPU than you could buy for love or money ten years ago, an adequate screen, and maybe 3GB of RAM and 500GB of reasonable speed hard drive.

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