Dell Thinks Tablet Market is Still Wide Open, Hopes to Compete with iPad
March 19, 2012 10:06 AM
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Dell believes it can still challenge Apple in tablet realm with Windows 8
When it comes to tablets, Apple dominates with iPad. No other tablet comes close in sales numbers globally. There are many companies out there trying to fight Apple and the tablet market with some modicum of success, particularly
Amazon with its Kindle Fire
. Computer maker Dell is huge in corporate markets around the United States and believes that corporate prowess will help sell tablets.
In the past, Dell has failed to put up any serious competition against Apple in the tablet market. Its Streak Android tablet was discontinued due to poor sales and never found the home in the corporate market Dell envisioned. One of Dell's top executives believes the popularity of the iPad could actually help a Dell tablet in the corporate market. As workers used to the iPad in the home start to press employers to allow these tablets at work rather than notebooks and other computers, Dell sees a chance thanks to its relationships with many large employers.
Dell's weapon to attack the tablet market in the corporate world will be tablets running Windows 8. Since Windows 8 will be more compatible with existing corporate systems and software than the iPad, Dell is hoping corporate buyers will look to its tablets instead of the iPad as more and more workers request tablets instead of notebook computers.
Dell's chief commercial officer Steve Felice told
, "We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8." He added, "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements…for the back half of the year. We don't think that this market is closed off in any way."
Dell certainly isn't alone in looking at Windows 8 tablets to make inroads into the corporate tablet environment. Lenovo, HP, and perhaps
are also planning Windows 8 tablets. Major Taiwanese makers such as ASUS are also going to be in the Windows tablet market.
Felice also said that Dell is again considering making Android tablets.
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I Have No Doubt In Dell...
3/19/2012 11:33:47 AM
...if they can ship something under $300. However, they absolutely
try to ship a Windows 8 tablet over $1,000 like they have in the past.
If Dell could fill the void left by their failed netbooks with Windows 8 tablets, they'll sell like gangbusters. The price has to be right though.
RE: I Have No Doubt In Dell...
3/19/2012 12:17:35 PM
Really though this is where things get interesting. How much would you pay for a good, well performing laptop? Many are $800-$1000. For years I have spec'd out a new laptop every now and then with the features I'd want at the time and it usually comes up to $1100.
Now, the $1000 windows tablets of the past were far ahead of their time, because they could not offer the same performance as laptops, but still commanded that price point. However, as now ultrabooks are starting to emerge, the entire laptop segment gets a bump up. Now, theoretically for that same ever constant $1000 for a nice laptop, you could get something with a detachable keyboard and a nice touchscreen.
Computers never get cheaper. A $300 will always be cheap, an $800 computer will always be decent.
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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