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NVIDIA's design guide supplement for the platform that does not exist
The first rule about "Tritium" is, you do not talk about "Tritium"

NVIDIA's Bryan Del Rizzo sent me the following email earlier today about some of the stories we've run on the NVIDIA Tritium platform:

Kris, yet another story with gross inaccuracies.
There is no Tritium certification process. There is no Tritium product. It is not a brand name.
Because of your story, we have partners asking us about a certification process that doesn't exist.
Please remove the story or put up a front page story that says there is no certification process and that you were incorrect in stating that one exists.
Anand, great job on starting a news site that so far, can't get its facts straight.

Of course, Del Rizzo may not believe there is a Tritium certification, but NVIDIA's internal design guides certainly disagree with him.  A document containing with the following statement was released to manufacturers earlier this year, with the emphasis ours:

This document outlines the minimum requirements an ODM NVIDIA® C51XEMCP55XE motherboard design must conform to in order to obtain NVIDIA’s Tritium certification. Meeting the requirements guarantees interoperability with other Tritium-certified components and enables utilization of Tritium’s overclockability features, maximizing overall system performance.

NVIDIA has extended its SLI program into memory and motherboards, so our best guess is that the Tritium platform and SLI "platform" are one and the same. We here at DailyTech have no problems delivering the second half of Del Rizzo's wish, but it would seem odd for a company that does not have a Tritium platform to have so much documentation for one.


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It exists!
By VIAN on 5/18/2006 1:43:51 PM , Rating: 2
"Anand, great job on starting a news site that so far, can't get its facts straight."

Look at that cheap blow to Anand. They're obviously pissed at Anand for spilling the beans.




RE: It exists!
By Stele on 5/18/2006 9:59:40 PM , Rating: 2
I have to agree. I was quite shocked that it came from a company official, more so when I found out he's supposed to be the PR Manager!

Where I come from that's no way for a company's rep - especially from PR - to communicate with the press. The press is always treated with courtesy and respect and if they're in error, they're notified - perhaps firmly but always politely and tactfully.

Hell, if you displease the journalists they'll make sure every single dirty linen in your company's washed on the front page for all to see, and always slant the other way or at least play down your selling points in articles and reviews.

What was Mr del Rizzo thinking? I understand that it's not the first time such an attitude was adopted. This plainly smacks of an uncouth and arrogant attitude and certainly conveys the impression to consumers that the whole of nVidia behaves the same way (whether it's true or not is another story). So much for 'Public Relations'.


RE: It exists!
By Zoomer on 5/19/2006 7:41:17 AM , Rating: 2
Yup, that's right.

Where's Brian Burke??


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