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Print 4 comment(s) - last by Trisped.. on Mar 14 at 2:44 AM

New feature is very good news for T-Mobile subscribers

T-Mobile, the child of German telecom giant Deutsche Telekom AG (ETR:DTE), is hanging in there, currently in fourth place in the U.S. market.  On the one hand it has been buoyed by a gift of cash and spectrum from rival AT&T, Inc. (T) following AT&T's failed acquisition bid.  And the company has the cheapest rates in the industry.  

On the other hand, it had a miserable Q4 2011, losing 700k subscribers, and seems to have no concrete plans for LTE deployment, making it the only of the "big four" carriers to be missing out [1][2][3].  It also lacks a compelling phone selection, with few high-end Android models or Windows Phones.  And it's the only of the "big four" not to officially carry Apple, Inc.'s (AAPL) ultra-popular iPhone 4S.

Still for the customers who are sticking with T-Mobile, they're about to be handed one sweet reward for their loyalty, according to reports -- $10 USD/month, contract-free mobile-to-mobile calling.  

T-Mobile unlimited
[Image Source: TmoNews]

A leaked ad states:

Beginning April 4th, T-Mobile will offer Unlimited Any Mobile, a $10 per month subscriber-level feature that includes unlimited calling to any domestic mobile number, including Puerto Rico, regardless of carrier.

The plan is an industry first, essentially eliminating overages.  While it would be technically possible to run over your minute allotment on landline calls alone, it would be difficult as T-Mobile is already relatively generous with its minutes.  And according to its metrics 80 percent of calls are to landlines.

It's nice to see that T-Mobile is going in the opposite direction; hopefully its “generosity” will catch on.

Source: TmoNews



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I'm confused...
By protosv on 3/13/2012 10:07:57 PM , Rating: 2
Is this a standalone plan, or is this a $10/month add-on to your existing plan? If the latter, how is this different that Sprint's unlimited calling to mobile phones (also regardless of carrier)?




RE: I'm confused...
By Trisped on 3/14/2012 2:44:32 AM , Rating: 2
From the image:
1. No contract required. Customers on rate plans with limited buckets may be hesitant to pay an extra $10 or more to move to an unlimited rate plan if it means a two-year contract extension. Unlimited Any Mobile allows much more usage without a contract extension.
2...
3. Does not change existing rate plan. Unlimited Any Mobile does not change a cutsomer's existing rate plan and can be added or removed at any time. If a customer anticipates a short-term rise in call volumne, such as planning a party, the customer can add Unlimited Any Mobile for a cycle or two.

Not sure of the differences between T-Mobile and Sprint's versions.


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