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Finnish phonemaker hopes to correct course in 2012

Precious little went right for Finland's Nokia Oyj. (HEL:NOK1V) in 2011, at least that's the direct picture based on its Form 20-F [PDF] filing with U.S. Securities and Exchange Commission (SEC).

Nokia Results

From layoffs to billions in lost revenue Nokia clearly had one whopper of a painful year.

The biggest negative there is definitely the massive 25 percent drop in smartphone sales.  One smartphone equals several feature phones in profit, so the feature phone dip -- due, according to Nokia, to its feature phones lacking the popular dual-SIM option in H1 2011 -- is far less troubling that the smartphone plunge.

Digging for good news amid the clouds, one can point out that in 2011 customers knew Symbian was going to die, but did not have access to Nokia Windows Phone offerings at all in some markets (like the U.S.) or did not have alternatives until very late in the year in other regions (Europe).

By contrast in 2012 Nokia has already launched a number of attractive handsets, including the Lumia 610Lumia 710, Nokia Lumia 800 ("Sea Ray"), and Lumia 900 LTE, which are all on their way to U.S. carriers.  And Nokia has the Lumia PureView 808 waiting in the wings with its massive imaging sensor (41 MP, but not a gimmick, in that it is five times the size of current top-of-the-line sensors) for H2 2012.

Nokia white Lumia phones
Nokia's stylish Lumia Windows Phones look to push the phonemaker to recovery in 2011.
[Images Source: Engadget]

Likewise, Nokia can look forward to more payments from Microsoft Corp. (MSFT) who rewarded Nokia with $250M USD in Q4 2011 for picking Windows Phone.  Lastly Nokia's feature phones are now dual-SIM equipped, and it's aggressive expanded its Asha line, which offers premium features like pictures, internet, and apps to feature phone customers.

Nokia was still the world's largest phone maker in 2011.  But it must step up its game in 2012 -- both to avoid getting left farther behind in the smartphone race, and to avoid getting bumped by a surging Samsung Electronics Comp., Ltd. (KS:005930) from the world's top phonemaker slot.

Fortunately there is evidence that Nokia may be on the verge of the turnaround it needs.  Nokia's miserable year, absence from the U.S. holiday season, and hopes for the future can perhaps best be summed up by the famous refrain of the Counting Crows' song A Long December:

A long December and there's reason to believe
Maybe this year will be better than the last.

Nokia certainly hopes so.

Source: Nokia [PDF]



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RE: Windows phones lol
By Mitch101 on 3/9/2012 5:03:06 PM , Rating: 2
People make it sound like if you don't have a iPhone/Android your missing out on something. If you buy and android or an iPhone seems like you have to play keeping up with the Joneses. Android users have to upgrade to the latest processor and iPhone's have to upgrade or they don't get the latest Apple features which would run on their previous hardware.

The Windows Phone is excellent I don't regret for a second getting one and everyone I know with one feels similar.

Windows Phone Never needs rebooting, Never freezes or hangs, fast/smooth as any other device out there as I think carriers are the bottleneck anyhow, runs all the apps I could need, I feel there are less garbage apps because its a pay service, great cloud service and unlimited if you have home server, wireless sync from day 1, good GPS when needed, great voice controls, zune pass, just a solid device all around.

If your as happy with your Android and iPhone as I am with my Windows Phone then whats the problem?


RE: Windows phones lol
By arnold123 on 3/9/2012 7:38:13 PM , Rating: 2
That's so true Mitch. I was on iOS (3s n 4) for 2 yrs before i got my focus S last yr and WP7 feels way ahead of time compared to iOS. I like the way how MS approached the mobile OS and WP7 gets work done more efficiently with less clicks and without having to install or open a different app for everything u wanna do.

Of course WP7 doesn't have the 500K apps like iOS or Android , but i am not sure missing 50k fart and mirror apps is a bad thing and the games on WP7 are way better with Xbox integration.

Anyways I have no problem with people loving the OS they are on , but trashing and talking crap about an OS without using it as your primary device for a considerable amount of time is stupid. Hence no comparison to Android from me.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation














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