NVIDIA Tells Apple to "Prove It" on A5X Performance Claims
March 8, 2012 10:23 AM
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Benchmarks or GTFO!
Yesterday when Apple
the new iPad, the crew from Cupertino took some time to brag about its new A5X processor in comparison to NVIDIA’s Tegra 3. Apple certainly isn't widely known for offering up benchmarks on its own, so we'll likely have to wait until iPads land in the hands of reviewers and geeks around the web.
Apple used the iPad unveiling to boast that the A5X chip inside the new iPad is two times faster than A5, and four times more powerful in graphics performance than the Tegra 3.
NVIDIA isn't buying those claims without proof. The graphics company wants to know how Apple came by that number. Ken Brown, a spokesman for NVIDIA, stated, "[It was] certainly flattering " for Apple to compare its newest chip to their part.
Brown continued, “We don’t have the benchmark information. We have to understand what the application was that was used. Was it one or a variety of applications? What drivers were used? There are so many issues to get into with benchmark.”
Anyone that follows tech knows benchmarks are often handpicked to favor one particular brand over another when it comes to claims such as these. So it should be interesting to see if the new iPad’s performance lives up to the claims.
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3/8/2012 5:43:30 PM
I'm not sure anybody else has even shipped anything as fast as the PowerVR SGX543MP2 yet either. Sony is shipping the same GPU a the new iPad in the PS Vita, but that's not a smartphone or tablet.
I think it's a power drain thing. Anybody else could license them, but other companies may be having trouble keeping the battery life under control. There may be a few advantages that Apple has that let them get away with it. They have more aggressive power management than Android, largely as a function of keeping tighter control of the OS, they have more sophisticated manufacturing techniques that allow them to shave off weight (and use larger batteries), etc. A lot of this stuff is just a simple result of them being more vertically integrated and keeping more control than the competition.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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