Comscore Figures Show Two-Way Smartphone Race Between iOS, Android
March 8, 2012 7:21 PM
comment(s) - last by
Android posts impressive growth -- but so does Apple
ComScore, a leader in market research on mobile devices, publishes data on smartphone market share by device maker on a three-month basis. The results offer some interesting perspective, as they are one-month out of alignment with calendar quarters -- the window most other market research firms deliver their data on.
Throughout 2011, comScore reported that everything looked great for Google Inc.'s (
) Android, which was surging ahead [
], at nearly every other smartphone players' expense.
, in terms of total subscribers, reflect
a more heated race
for smartphone supremacy between Google and Apple, Inc. (
For Nov. and Dec. 2011, plus Jan. 2012, Android sustained a 2.3 percent growth pace. Meanwhile Apple managed an impressive 1.4 percent growth. These numbers reflect strong sales of
the iPhone 4S
reported by America's top wireless carriers during the holiday season [
Looking ahead to 2012, the biggest question is whether Apple will be able to keep accelerating its growth to the point where it once more becomes a serious threat to Android. Despite its strong quarter, Apple's iPhones are still outnumbered by Android devices 3-to-2 in the U.S. market.
In terms of overall mobile device sales (including feature phones), Apple was the only OEM in the top five to post a gain.
However, that figure is a bit deceptive as Samsung Electronics Comp., Ltd.'s (
) 0.1 percent dip or Google's almost-subsidiary Motorola Mobility's larger 0.4 decline, are arguably a healthy sign, in that -- combined with the overall large Android growth -- they represent a customer migration to feature phones. As it takes several feature phones to equal the profits of a single smartphone, these numbers ultimately look promising for Samsung and Motorola.
But they're also very good for Apple, who not only grew fast, but also slightly grew its OEM market share. That represents that some feature phone ditchers are jumping ship to Apple for their first smartphone. And considering Apple as much as an order of magnitude more profits per-device than Android phonemakers, it's evident why Apple is sustaining its position as the world's most profitable electronics company.
Many first time smartphone buyers are choosing Apple's premium-priced devices.
[Image Source: Device Mag]
Word came this week that Apple and top Android phonemakers
may be close to a licensing truce
, ending hundreds of global lawsuits. The end to that distraction should allow the phonemakers to refocus on their top objective -- market competition.
The picture isn't pretty for Ontario-based Research in Motion, Ltd. (
) or Microsoft Corp. (
) both of whom slid in market share. RIM has big plans to reimagine itself in 2012 by
cutting its fees
new BlackBerry 10 OS (QNX-derivative) devices
. Likewise, Microsoft's partner Nokia Oyj. (
) is stepping up its game [
] and other partners
also have LTE Windows Phones
This article is over a month old, voting and posting comments is disabled
WP7 is a dog.
3/9/2012 9:06:14 AM
And I can't believe that Microsoft is taking the UI from a failed product and using it on their new Windows OS.
It's all very well a few techies on boards like this claiming they like WP7, or the new Windows 8.
But the market, and the average consumer disagrees.
Myself, I've used WP7, and Metro. And my personal opinion.
RE: WP7 is a dog.
3/9/2012 9:19:17 AM
How many windows phones are available through AT&T, Verizon and T-mobile?
I don't think there is anything else to say. Go figure.
RE: WP7 is a dog.
3/9/2012 9:41:03 AM
I forgot Sprint.
For worldwide sales, compare the number of android phone models available for sales right now to WP, 403 vs. 26.
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
Report: Apple Offers Android a Truce, Licensing for $5-$15 Per Device
March 7, 2012, 9:00 PM
Report: RIM to Slash BlackBerry Service Fees After Second Gov. Agency Leaves
March 6, 2012, 11:17 AM
Quick Note: Nokia PureView Will Get Windows Phone Treatment
March 5, 2012, 3:35 PM
Mobile Carrier Report Card: Sprint, et. al Survive Hellish Quarter
February 8, 2012, 3:42 PM
Sleek BlackBerry London Leaks, RIM Prepares PlayBook OS 2.0
February 2, 2012, 12:31 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information