Report: RIM to Slash BlackBerry Service Fees After Second Gov. Agency Leaves
March 6, 2012 11:17 AM
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The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) is the second government agency to leave BlackBerry this year
has lost two U.S. government agency which used its services, and will now cut the fees it charges for BlackBerry service in an attempt to prevent anyone else from leaving.
Last month, the National Oceanic and Atmospheric Administration (NOAA) announced that it would let go of its BlackBerry servers by June 2012 in an effort to cut costs. And
we recently reported
that the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) is following suit.
RIM has its own network infrastructure where it can encrypt, compress and direct data to BlackBerry devices through its cellular network. This seemed ideal for the workplace, where BlackBerry phones quickly became popular.
However, fees that RIM charges carriers for the BlackBerry service has put a bit of financial strain and headache on those carriers. Also, competition like Apple's iOS and
Google's Android-based smartphones
are beginning to be used in the workplace, and offer more user-friendly features as well as improved security features without the added costs of the BlackBerry service. In other words, BlackBerry devices are not the only suitable professional smartphones on the block anymore.
RIM now says it plans to slash the fees it charges carriers for BlackBerry service at some point this year in an effort to save itself from losing anymore customers. It also plans to introduce its BlackBerry 10 smartphones in late 2012 as well as new software called Mobile Fusion, which allows "core enterprise customers" to manage the company's competitors' devices.
RIM was also hit hard last October when BlackBerry customers around the world
experienced a service blackout
. Customers from the U.S., Canada, South America, Europe, the Middle East, India, and Africa had problems with messaging and browsing for four days, which can be detrimental in a workplace.
RIM is clearly beginning to feel the pressure, as RIM shares fell 4.3 percent to $13.20 on Monday afternoon. Since February 2011, RIM has lost 80 percent of its value because of its unimpressive product launches and bleak earnings as well as reduced U.S. market share.
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love my bb - BES
3/7/2012 10:16:55 PM
I have a bb os 7.1 phone and I love it. the OS is super smooth, browser works great (pinch zoom is very fast). from pocket, to email read, deleted, back to pocket, very fast. bonus: better battery life than iOS or Android. BB has pretty much closed the gap, OS wise.
I like being on BES, I feel more "attached" to our exchange environment. Somehow, to me, it feels more... solid/quick/reliable than an activesync based phone. emails arrive to my phone
when they arrive into my outlook inbox. Activesync based solutions just don't do that. That's what I mean by "attached". (I used an android 2.3.5 phone for 1 month on exchange activesync, I missed BES). PLUS, with BES you don't really need a vpn app on your phone, another bonus.
Plus the centralized management/deployment that BES offers is nice, there's no way around that point. RIM has to be scratching their heads about that. Features that they offered in the past... I guess no one really cared about those features, oh well. As long as you have the Zippo Lighter app that's all that counts. (sorry, last sentence was a rant, I remember someone showing me that and they thought it was magical)
So, drop all the cool things BES can do, in favor of a dumbed down activesync solution, BUT have you seen the zippo lighter app, and angry birds?!? crap, this always happens, the more I type the more fanboyish this gets.
here's an idea: shouldn't RIM and/or MS pay the salary for a few programmers at Zynga so they can port apps to their devices. I was about to buy my wife Windows Phone 7.5, but she loves words with friends, NO words with friends app for WinPhone7, so..... we got an android, that one thing lost a winphone sale.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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