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Ford is quick to point out how much superior the Focus Electric is compared to the Nissan Leaf

Ford officially announced its Ford Focus Electric at last year's CES. A little over a year later, Ford is announcing the EPA ratings for the 5-seat hatchback.
 
The Focus Electric is rated at 110 miles per gallon equivalent (MPGe) in the city and 99 MPGe on the highway (105 MPGe combined). Ford is quick to boast that the Focus Electric's combined rating is 6 MPGe better than the Nissan Leaf. For comparison, here are the combined MPGe ratings for some other electric and plug-in hybrids on the market:
   
Ford also points out that the Focus Electric has more passenger space, a faster charging system, and a slightly longer driving range (76 miles versus 73 miles) than the Leaf. However, while the Focus Electric may have better specs and economy ratings than the Leaf, you'll pay for it out of your wallet. The Focus Electric has a base MSRP of $39,995 versus $35,200 for the Leaf before a $7,500 tax credit.
 
“Ford is giving customers the power of choice for leading fuel economy regardless of what type of vehicle or powertrain technology they choose,” said Eric Kuehn, chief nameplate engineer, Focus Electric. “The Focus and Fusion are great examples of how we transformed our fleet of cars, utilities and trucks with leading fuel efficiency.”

 
The Focus Electric is powered by a 123hp electric motor and a 23 kWh lithium-ion LG Chem battery pack.
 
Ford recently announced that the upcoming Ford Fusion Energi would have an EPA rating of 100 MPGe.

Source: Ford



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RE: Ouch
By Mitch101 on 3/2/2012 2:22:43 PM , Rating: 2
If they sold it without batteries or gave you those cheap no name brand batteries that are close to dead on arrival.

I suspect the prices are high not just because of the batteries (Rare Materials) but because its not going to be a massive seller so the less production line makes less of them and they have to charge more to recoup and record record profits. :)


RE: Ouch
By Dr of crap on 3/2/2012 2:38:22 PM , Rating: 2
Right it will not sell in big numbers.
So WHO is going to buy a Focus at that price?
If they have the cash to afford a car at that price, why not go for the luxury of the Volt, or some other car?

$40,000 Focus - no thanks!
I'll go with the gas version at half the price.


RE: Ouch
By Flunk on 3/2/2012 2:50:34 PM , Rating: 2
You should change your name to Dr. Obvious.


RE: Ouch
By tayb on 3/2/12, Rating: 0
RE: Ouch
By Ringold on 3/2/2012 4:54:42 PM , Rating: 2
Might already be low enough that it exists as a loss-leader. I'm sure if an EV car could be built for much less, one of these many competitors would be doing it.


RE: Ouch
By nafhan on 3/2/2012 4:42:00 PM , Rating: 2
I think he's pricing it from a "value to the consumer" perspective - not a cost to the manufacturer perspective.


RE: Ouch
By Mint on 3/3/2012 12:55:24 PM , Rating: 1
If it saves $40k in gas over its lifetime while only costing $10k in electricity, then its value to consumer easily exceeds $40k. Of course, the Volt is much better value.

Of course, there's a lot of uncertainty there. Simpler but unproven drivetrain could go either way with lifetime.


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