Samsung Admits to Tablet Market Failures
February 29, 2012 10:24 AM
comment(s) - last by
The company is confident about its Galaxy Note, though
Samsung isn't too proud to admit when it's not measuring up to the competition. At this year’s Mobile World Congress (MWC), Samsung touted its new Galaxy Note, but mentioned that the company isn't exactly thriving in
the tablet arena
MWC is the world's largest mobile exhibition in the industry. It features top tech executives as well as mobile operators, device manufacturers, vendors and technology providers. Tech companies are mainly there to show off their latest and greatest products, but Samsung injected a dose of honesty into its presentation.
"Honestly, we're not doing very well in the tablet market," said Hank Yoon, product strategy executive for Samsung.
Samsung has struggled trying to catch up with Apple's ever-popular iPad, which originally released back in April 2010. The iPad 2 followed in March 2011, and
the iPad 3 will be introduced next Wednesday
at an event in San Francisco, California.
Samsung Galaxy Note 10.1
But competition with Apple hasn't been Samsung's only problem. Being
attacked by Apple with lawsuits
is a whole different situation that started last April and continues today. Apple originally sued Samsung for patent infringement regarding devices like the Galaxy S 4G, pic 4G, Nexus smartphones and the Galaxy Tab 10.1. Apple managed to successfully ban the Galaxy Tab 10.1 in both Australia and Germany, but Samsung pulled a few punches of its own and lifted the ban in Australia last December.
In addition to the Apple-related problems, Samsung is trailing behind tablets like Amazon's Kindle Fire, which is categorized in the "more affordable" tablet realm. The Kindle Fire launched last November and quickly became a hot holiday gift item.
Some believe Samsung's overall production and sales strategies regarding its tablets were all wrong as well.
called it a "shotgun approach," where Samsung initially introduced a 7-inch version of
the Galaxy Tab
, then moved up to the 10.1-inch, and continued making all the sizes in between after that just to experiment with what customers like.
But Samsung's MWC presentation wasn't all doom and gloom. The company was happy to talk about its
new Galaxy Note
, which is a 5-inch smartphone that also acts as a tablet with a stylus called the S-Pen. In fact, Samsung expects to ship 10 million 5-inch Galaxy Notes. In addition, a 10-inch Galaxy Note is expected to replace the current 10.1-inch Galaxy Tab.
This article is over a month old, voting and posting comments is disabled
RE: Litigation FTW
3/1/2012 2:27:18 AM
Apple's litigation is silly mainly because they have no competition in the tablet market either way. To think that the current split between iOS and Android tablet sales exists even a little bit because of litigation is silly.
The lead that the iPad has in terms of app ecosystem and developer support, raw performance and hardware speed (most people don't know hardware specs or benchmarks but they do know when the interface or an app is smooth), and global mindshare (Amazon is the only legit competitor in this regard, and they are only selling a crippled device right now) are all huge hurdles for any competitor to get over, and this is even before talking about litigation over Samsung's designs.
This is about as massive as the gulf between Windows and desktop Linux. A few people will get the Linux desktop for whatever reason, but the leader in terms of performance, applications, developers, and centralized support is still Windows. The same parallel applies to the iPad and Honeycomb/ICS tablets.
"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
LG Outs Optimus Vu to Battle Samsung Galaxy Note
February 20, 2012, 10:18 AM
Samsung Galaxy Tab 2 Surfaces
February 13, 2012, 12:07 PM
Report: Apple to Debut iPad 3 During First Week of March
February 10, 2012, 9:36 AM
Apple Expands Patent Claims Against Samsung in Australia
February 3, 2012, 9:54 AM
Samsung Now Making Apple's Smartphone/Tablet Chips in Texas
December 16, 2011, 1:01 PM
Buoyed by Strong iPhone Sales, Apple Reports Revenue of $42.1B, $8.5B in Profit for Fiscal Q4
October 20, 2014, 5:21 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
OnePlus to Open Pre-orders on October 27
October 20, 2014, 1:34 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Quick Note: Android Gmail App to Gain Yahoo, Outlook Account Support
October 20, 2014, 9:15 AM
Forbes: Microsoft's Smartwatch to Launch Next Month
October 20, 2014, 8:36 AM
Most Popular Articles
Google Announces Android 5.0 “Lollipop”, Nexus 9 Tablet, and Nexus 6 “Phablet”
October 15, 2014, 12:41 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
Oops! Apple Outs iPad mini 3, iPad Air 2 via iTunes Store
October 15, 2014, 1:32 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
Google Offers $99 Nexus Player w/$40 Controller for Android Set-Top Streaming, Gaming
October 15, 2014, 3:01 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information