Samsung Admits to Tablet Market Failures
February 29, 2012 10:24 AM
comment(s) - last by
The company is confident about its Galaxy Note, though
Samsung isn't too proud to admit when it's not measuring up to the competition. At this year’s Mobile World Congress (MWC), Samsung touted its new Galaxy Note, but mentioned that the company isn't exactly thriving in
the tablet arena
MWC is the world's largest mobile exhibition in the industry. It features top tech executives as well as mobile operators, device manufacturers, vendors and technology providers. Tech companies are mainly there to show off their latest and greatest products, but Samsung injected a dose of honesty into its presentation.
"Honestly, we're not doing very well in the tablet market," said Hank Yoon, product strategy executive for Samsung.
Samsung has struggled trying to catch up with Apple's ever-popular iPad, which originally released back in April 2010. The iPad 2 followed in March 2011, and
the iPad 3 will be introduced next Wednesday
at an event in San Francisco, California.
Samsung Galaxy Note 10.1
But competition with Apple hasn't been Samsung's only problem. Being
attacked by Apple with lawsuits
is a whole different situation that started last April and continues today. Apple originally sued Samsung for patent infringement regarding devices like the Galaxy S 4G, pic 4G, Nexus smartphones and the Galaxy Tab 10.1. Apple managed to successfully ban the Galaxy Tab 10.1 in both Australia and Germany, but Samsung pulled a few punches of its own and lifted the ban in Australia last December.
In addition to the Apple-related problems, Samsung is trailing behind tablets like Amazon's Kindle Fire, which is categorized in the "more affordable" tablet realm. The Kindle Fire launched last November and quickly became a hot holiday gift item.
Some believe Samsung's overall production and sales strategies regarding its tablets were all wrong as well.
called it a "shotgun approach," where Samsung initially introduced a 7-inch version of
the Galaxy Tab
, then moved up to the 10.1-inch, and continued making all the sizes in between after that just to experiment with what customers like.
But Samsung's MWC presentation wasn't all doom and gloom. The company was happy to talk about its
new Galaxy Note
, which is a 5-inch smartphone that also acts as a tablet with a stylus called the S-Pen. In fact, Samsung expects to ship 10 million 5-inch Galaxy Notes. In addition, a 10-inch Galaxy Note is expected to replace the current 10.1-inch Galaxy Tab.
This article is over a month old, voting and posting comments is disabled
RE: Litigation FTW
2/29/2012 11:34:48 AM
Apple is quite worried about Samsung. It alone nearly matches iPhone in sales, and that doesn't take into account all of the other Android phone makers (Motorola, HTC, etc).
In my opinion, Asus tablets are better. And I also believe Asus doesn't want to dominate the market. They don't want too much attention on themselves and just quietly expand their tablet market at a nice, steady pace.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
LG Outs Optimus Vu to Battle Samsung Galaxy Note
February 20, 2012, 10:18 AM
Samsung Galaxy Tab 2 Surfaces
February 13, 2012, 12:07 PM
Report: Apple to Debut iPad 3 During First Week of March
February 10, 2012, 9:36 AM
Apple Expands Patent Claims Against Samsung in Australia
February 3, 2012, 9:54 AM
Samsung Now Making Apple's Smartphone/Tablet Chips in Texas
December 16, 2011, 1:01 PM
Google's Proposals for Search Antitrust Settlement Shot Down by European Commission
December 20, 2013, 8:52 PM
E-Cigarettes Included in NYC's Smoking Ban
December 20, 2013, 4:00 PM
BlackBerry Partners with Foxconn for BB10 Devices
December 20, 2013, 10:43 AM
3D Systems Acquires Xerox’s Solid Ink Teams in Oregon
December 18, 2013, 7:54 PM
While FCC Debates Allowing In-flight Voice Calls, Delta is Already Saying “Nope”
December 18, 2013, 12:11 PM
New Mac Pro Launches Tomorrow, Starts at $2,999
December 18, 2013, 10:56 AM
Most Popular Articles
China's Lunar Rover Enters Orbit, Prepares for Historic Sat. Landing
December 13, 2013, 5:00 PM
China's Moon Rover Lands Safe and Sound, Starts Snapping Pics
December 16, 2013, 1:22 PM
Top Microsoft Graphics Genius Defects to Google
December 17, 2013, 4:27 PM
Report: Fusion Fail? Softbank Wants to Merge Sprint and T-Mobile
December 15, 2013, 6:12 PM
NSA Debates Granting Snowden Amnesty if He Keeps His Mouth Shut
December 16, 2013, 1:17 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information