Samsung Admits to Tablet Market Failures
February 29, 2012 10:24 AM
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The company is confident about its Galaxy Note, though
Samsung isn't too proud to admit when it's not measuring up to the competition. At this year’s Mobile World Congress (MWC), Samsung touted its new Galaxy Note, but mentioned that the company isn't exactly thriving in
the tablet arena
MWC is the world's largest mobile exhibition in the industry. It features top tech executives as well as mobile operators, device manufacturers, vendors and technology providers. Tech companies are mainly there to show off their latest and greatest products, but Samsung injected a dose of honesty into its presentation.
"Honestly, we're not doing very well in the tablet market," said Hank Yoon, product strategy executive for Samsung.
Samsung has struggled trying to catch up with Apple's ever-popular iPad, which originally released back in April 2010. The iPad 2 followed in March 2011, and
the iPad 3 will be introduced next Wednesday
at an event in San Francisco, California.
Samsung Galaxy Note 10.1
But competition with Apple hasn't been Samsung's only problem. Being
attacked by Apple with lawsuits
is a whole different situation that started last April and continues today. Apple originally sued Samsung for patent infringement regarding devices like the Galaxy S 4G, pic 4G, Nexus smartphones and the Galaxy Tab 10.1. Apple managed to successfully ban the Galaxy Tab 10.1 in both Australia and Germany, but Samsung pulled a few punches of its own and lifted the ban in Australia last December.
In addition to the Apple-related problems, Samsung is trailing behind tablets like Amazon's Kindle Fire, which is categorized in the "more affordable" tablet realm. The Kindle Fire launched last November and quickly became a hot holiday gift item.
Some believe Samsung's overall production and sales strategies regarding its tablets were all wrong as well.
called it a "shotgun approach," where Samsung initially introduced a 7-inch version of
the Galaxy Tab
, then moved up to the 10.1-inch, and continued making all the sizes in between after that just to experiment with what customers like.
But Samsung's MWC presentation wasn't all doom and gloom. The company was happy to talk about its
new Galaxy Note
, which is a 5-inch smartphone that also acts as a tablet with a stylus called the S-Pen. In fact, Samsung expects to ship 10 million 5-inch Galaxy Notes. In addition, a 10-inch Galaxy Note is expected to replace the current 10.1-inch Galaxy Tab.
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Tried it, wasn't impressed
2/29/2012 10:37:45 AM
I use a Galaxy S2 myself, but I found Samsung's tablets pretty weak. The sheer amounts of tablets they have probably caused some consumer confusion. Better to have just two: a 10 inch one and a 7 inch one.
Secondly, they need to work on the smoothness of the UI. Swiping between screens I noticed some jerkiness. This was absent on the ASUS Transformer (the first one even!) which was buttery smooth. It's not going to make a good impression on a prospective customer, especially when compared to the iPad.
Lastly, I was disappointed that their latest Galaxy Tab, the 7.7inch one came with Honeycomb. I think they would have preloaded it with Ice Cream Sandwich by now.
RE: Tried it, wasn't impressed
2/29/2012 10:50:00 PM
Also... the general GPU performance and other areas are weaker than the 1year old iPad2, yet it sells for the same price.
Samsung and the others are NOT able to compete with Apple with a total eco-system package.
Apple ipad : Apple makes and design the hardware, the OS and operates the APP store.
Samsung: Samsung makes and designs the hardware. Google makes the OS and runs the App store.
RE: Tried it, wasn't impressed
3/1/2012 2:30:48 AM
Right. The Tegra 3 is barely competitive with the year old iPad 2 in most respects and falls far behind in GPU performance, and the iPad 3 is right around the corner. NVIDIA needs to step it up. Google taking the reigns of the software ecosystem would also help, but this goes against the "open" environment (which is hostile to both developers and consumers) that they want to foster.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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