Video Billboard in UK Specifically Targets Women
February 24, 2012 10:44 AM
comment(s) - last by
Billboard knows what sex you are
Generally speaking, most people find billboards to be boring. However, a new high-tech billboard has surfaced in the UK that has advertising aimed specifically at women. The interesting part is the billboard can recognize if a male or female is trying to view the ad it shows and provides each sex different content. The smallish billboard was on display at a bus stop in London this week and it is sure to have generated some attention.
The small billboard has an HD camera inside that looks at people in front of it and determines male-female characteristics. Women who view the ad are greeted with a full message offered by a company called Plan-UK.org. The ad running is titled "Because I am a Girl" is attempting to support girls in developing countries in an attempt to provide them more choices of what to do with their lives.
The message states that roughly 75 million girls around the world are denied an education each year, and 10 million girls were forced into marriage under the age of 18. The ad hopes to raise awareness and get women to support the cause to change things around the world for girls.
Ladies who view the ad are greeted with a full video. However, men and boys that look at the billboard are offered a much shorter version and pushed to the website to learn more.
“Millions of girls across the globe are being denied the right and choice to have an education. This ad is a deliberate attempt to raise public debate on this issue. Plan’s Because I am a Girl campaign works with women and men, girls and boys, to challenge the discrimination that girls face as a result of their sex. We work to challenge negative stereotypes,” says Plan UK CEO Marie Staunton.
It seems the point is for the man to get some sort of feeling of what it's like to be a woman and discriminated against. According to
, the billboard is estimated to cost $47,000. The campaign using the billboard hopes to raise about $391,000 in donations over the next four months.
“Although we’re not giving men and boys the choice to see the full ad on this occasion – so we get a glimpse of what it’s like to have basic choices taken away – boys and men play a vital role in helping girls to be all they can be. Men and boys are also invited to join ‘the Plan’ to give girls choices. We look forward to hearing the public’s thoughts at #choicesforgirls.” adds Ms Staunton.
This article is over a month old, voting and posting comments is disabled
RE: This is ridiculous
2/24/2012 11:28:39 AM
what's even worse is people who think they have the right to get involved with other people's culture in such a way, like they know everything.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information