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Print 16 comment(s) - last by someguy123.. on Feb 26 at 1:19 AM

Billboard knows what sex you are

Generally speaking, most people find billboards to be boring. However, a new high-tech billboard has surfaced in the UK that has advertising aimed specifically at women. The interesting part is the billboard can recognize if a male or female is trying to view the ad it shows and provides each sex different content. The smallish billboard was on display at a bus stop in London this week and it is sure to have generated some attention.
 
The small billboard has an HD camera inside that looks at people in front of it and determines male-female characteristics. Women who view the ad are greeted with a full message offered by a company called Plan-UK.org. The ad running is titled "Because I am a Girl" is attempting to support girls in developing countries in an attempt to provide them more choices of what to do with their lives.
 
The message states that roughly 75 million girls around the world are denied an education each year, and 10 million girls were forced into marriage under the age of 18. The ad hopes to raise awareness and get women to support the cause to change things around the world for girls.
 
Ladies who view the ad are greeted with a full video. However, men and boys that look at the billboard are offered a much shorter version and pushed to the website to learn more.
 
“Millions of girls across the globe are being denied the right and choice to have an education. This ad is a deliberate attempt to raise public debate on this issue. Plan’s Because I am a Girl campaign works with women and men, girls and boys, to challenge the discrimination that girls face as a result of their sex. We work to challenge negative stereotypes,” says Plan UK CEO Marie Staunton.
 
It seems the point is for the man to get some sort of feeling of what it's like to be a woman and discriminated against. According to Time, the billboard is estimated to cost $47,000. The campaign using the billboard hopes to raise about $391,000 in donations over the next four months.
 
“Although we’re not giving men and boys the choice to see the full ad on this occasion – so we get a glimpse of what it’s like to have basic choices taken away – boys and men play a vital role in helping girls to be all they can be. Men and boys are also invited to join ‘the Plan’ to give girls choices. We look forward to hearing the public’s thoughts at #choicesforgirls.” adds Ms Staunton.

Sources: Time, Plan-uk



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This is ridiculous
By tigz1218 on 2/24/2012 11:10:02 AM , Rating: 5
I am so sick and tired of all these programs that help specifically one gender or race over another. They are committing the same crime as those they are trying to raise awareness too.

You promote equality of opportunity for everyone. If it ends up being all white men in a specific situation than so be it, and if it ends up being all minority women so be it.




RE: This is ridiculous
By Yojimbo on 2/24/2012 11:28:39 AM , Rating: 2
what's even worse is people who think they have the right to get involved with other people's culture in such a way, like they know everything.


RE: This is ridiculous
By Tunnah on 2/24/2012 11:59:42 AM , Rating: 2
wait wut ? equality means same rights and privledges, not removing the concept of differences


RE: This is ridiculous
By tigz1218 on 2/24/2012 12:39:56 PM , Rating: 5
I am saying the way they they are pushing their agenda is flawed. There is a case here in America that is going to the Supreme Court, Abigail vs. UT. Stating that she was denied access to the school because of Affirmative Action.

My point is you can not push equality through reverse tactics. You promote equal opportunity for those who have earned it regardless of their race or gender.

Though details on how they plan to give 75 million women education in this article is scarce. One can imagine they will follow something similar as AA and go by an end results method, of trying to force 50/50 relationship. This can in turn take away education from boys who deserved it.


RE: This is ridiculous
By theArchMichael on 2/24/2012 12:55:39 PM , Rating: 2
Right... like separate but equal...


RE: This is ridiculous
By bebimbap on 2/24/2012 1:22:41 PM , Rating: 5
people should understand that there are differences between everyone. but in the end no matter what differences you can think of, we are all humans and should at least try to understand those differences and treat each other with respect.

I feel "separate but equal" has been around for over 10,000 years and will never go away til humans become asexual. Unless there was away to birth children without a woman, or a way to create sperm without men. and honestly there are some things that are better left to be separate.

Now if you like saying "separate but equal" is wrong, Then all of women's sports is wrong. Women's and men's bathrooms being separate is wrong. there being dresses in women's sizes but not in men sizes is wrong. I could go on but it becomes pointless.
It should be "separate but respected." I respect the differences that people in general have with each other and accept them as I am also that different from them.

If women and men both could bare children, breast feed, be at the same time "feminine" and "masculine" and all humans looked the same then I would agree that "separate but respected" is wrong. But until the human race becomes asexual clones of each other, I feel "separate but respected" works just fine.


RE: This is ridiculous
By someguy123 on 2/26/2012 1:19:01 AM , Rating: 3
Agreed. Everyone is a human being and deserves to be treated respectfully, but we are not and have never been identical to each other. We should be glorifying and nurturing the differences in sexes and talents of each individual, rather than pretending that we're all asexual robots that are equal in every facet.


RE: This is ridiculous
By tng on 2/24/2012 1:07:50 PM , Rating: 2
quote:
equality means same rights and privledges, not removing the concept of differences
Well, I would say no.

Pointing out differences will always end in separation into groups and promote strife among the groups. For a culture or society to be truly equal, only ability should be distinguished. If you take into account race, religion, gender or sexuality, then you are basing decisions on differences and that is the same as being discriminatory.


RE: This is ridiculous
By tng on 2/24/2012 1:11:35 PM , Rating: 2
Also I would point out that equal rights and privileges do not guarantee equal results. Giving someone a job based on race or gender, but not on ability to do the job can be just as discriminatory as just hiring the WASP male canidate.


RE: This is ridiculous
By tigz1218 on 2/24/2012 1:24:42 PM , Rating: 2
Agree, that is exactly the point I was driving at.


RE: This is ridiculous
By Flunk on 2/24/2012 1:33:26 PM , Rating: 2
It's pretty unfair that they offer the superior version of the advertisement only to men and force women to watch the entire fully annoying advertisement. For shame, what about women's rights?


RE: This is ridiculous
By Camikazi on 2/25/2012 8:53:54 PM , Rating: 2
I know, it's so unfair to FORCE women to watch the ENTIRE long video while men get the shorter video that gives the same basic information. Are these people trying to say that women cannot absorb the same amount of information in the same format as men can? That is so discriminatory.


How?
By Solandri on 2/24/2012 2:19:15 PM , Rating: 5
This is (supposed to be) a tech site. I'm more interested in how it determines if the person standing in front of it is male or female. Not what advertisements it shows them.




By kattanna on 2/24/2012 12:33:09 PM , Rating: 2
man o man would i love to see that billboard here where i work in west hollywood and watching all the "girls" standing around in front of it.

and then to see the fits they would throw if it could see that they are not in fact female.

good times.




Dontcha Wonder...
By mmatis on 2/24/2012 5:43:57 PM , Rating: 2
how it deals with transsexuals?
}:-]




2 problems
By TSS on 2/24/2012 6:45:07 PM , Rating: 2
I have 2 problems with this ad really. The first that it's in the wrong country, the second it's the wrong way around.

Of those 75 million that don't recieve education, and those 10 million that are forced to marry before the age of 18, how many exist in the UK? Or in europe in general?

I'm not gonna say that female emancipation is complete but it's damn far in europe, especially northern europe.

I'd think the campaign would be way more effective if they played the ad in full for men in those countries where it's actually a problem, to raise awareness. Women don't need the full ad - they already know.

But i have a feeling it wouldn't even take a week before a man destroys that screen. Proving exactly why women are discriminated against in those countries and not men. Somehow i doubt more money is going to change that.




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