Tesla's Model X Receives $40 Million in Advanced Sales Just One Day After Unveiling
February 15, 2012 10:48 AM
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Tesla Model X electric SUV crossover vehicle
It was also the third most searched term on Google
Just last week, Tesla Motors revealed
the all-electric Model X crossover
, which is the follow-up to its Model S. It has been less than a week since the EV's introduction, and it has already achieved star status with car lovers everywhere.
The Detroit News
, Tesla received $40 million in pre-sales of the all-electric Model X just one day after unveiling the car. It was also the third most searched term on Google.
"On Thursday evening, the night of the reveal, traffic to teslamotors.com increased 2,800 percent," said Tesla. "Two-thirds of all visitors were new to the website."
The all-electric Model X was introduced for the first time on February 9. The new EV features dual motor all wheel drive, the choice between a 60 or 85 kWh battery, and falcon doors. The Model X can sprint from 0 to 60 in about 4.4 seconds, and offers a rear-mounted 300 HP motor and an optional 150 HP front-mounted motor. The driving range is between 214 and 267 miles.
Price hasn't been announced for the Model X yet, but Tesla said it will be competitively priced with other premium SUVs.
While the Model X has been receiving plenty of attention, it's not the only one. The
, which is Tesla's full-sized battery electric sedan that is expected to be delivered in mid 2012, had a 30 percent boost in reservations last week after the Model X was revealed.
Tesla initially entered the electric vehicle arena with
, which is a $100,000 two-seater that launched in 2008. The Model S is Tesla's second electric vehicle, which features a 40 kWh lithium-ion battery pack (or 85 kWh battery pack in the top-end model), 160-mile range (300 miles on the top-end model), and a $57,400 to $87,400 price tag.
Model X production will begin at the end of 2013, with market launch scheduled for 2014. It is expected to qualify for the $7,500 tax credit, and Tesla hopes to produce 10,000 to 15,000 units annually.
The Detroit News
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2/15/2012 7:35:41 PM
That makes NO sense and isn't how things get adopted. Rich people have several cars. When using an EV isn't convenient, they will just use another. So they have no reason to care about chargers being everywhere. Rich people can also afford the best chargers for their own personal use.
Unless there's no benefit for the majority, rich people using EV's are NEVER going to be anything more than a niche status statement.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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