Quick Note: Kodak Bails on Digital Camera Market
February 9, 2012 12:06 PM
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Kodak also giving up on photo frames and pocket video recorders
It's no secret that photography company Kodak has been down on its luck in recent years. The company, which was once a pioneer in digital photography, found itself unable to compete with more agile competitors like
. Even more telling is with the rise of smartphones with increasingly better picture/video-capturing capabilities, the market for dedicated point-and-shoot cameras has been steadily eroding; a point that
Sony has already conceded
Given that Kodak digital cameras typically couldn't hold a candle to competition from Nikon, Canon, and Sony, it should come as no surprise that following the company's announcement last month that it was
filing for bankruptcy
that the next step would be to shutter its digital camera business.
Digital cameras, however, aren't the only casualties -- Kodak will also discontinue pocket video cameras and digital photo frames. These product lines will be phased out during the first half of 2012.
“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, President, Consumer Businesses, and Kodak Chief Marketing Officer.
Kodak will now focus its energies on its more profitable areas including retail photo printing, desktop inkjet printing, its Kodak Gallery online photo service, and traditional film capture business.
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RE: Never inovated
2/10/2012 11:31:29 AM
Fault of the manufacturer, or the user?
I have a 5MP Kodak camera that's 6-7 years old (same SD card limitation as yours), that still functions as well as the day I pulled it out of the box.
I have a pocket compact Kodak, 10MP model that I bought 3 years ago, that shoots 720P video, and is my day to day camera.
IMHO, Kodak made good, inexpensive cameras, and made them well.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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