Quick Note: Kodak Bails on Digital Camera Market
February 9, 2012 12:06 PM
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Kodak also giving up on photo frames and pocket video recorders
It's no secret that photography company Kodak has been down on its luck in recent years. The company, which was once a pioneer in digital photography, found itself unable to compete with more agile competitors like
. Even more telling is with the rise of smartphones with increasingly better picture/video-capturing capabilities, the market for dedicated point-and-shoot cameras has been steadily eroding; a point that
Sony has already conceded
Given that Kodak digital cameras typically couldn't hold a candle to competition from Nikon, Canon, and Sony, it should come as no surprise that following the company's announcement last month that it was
filing for bankruptcy
that the next step would be to shutter its digital camera business.
Digital cameras, however, aren't the only casualties -- Kodak will also discontinue pocket video cameras and digital photo frames. These product lines will be phased out during the first half of 2012.
“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, President, Consumer Businesses, and Kodak Chief Marketing Officer.
Kodak will now focus its energies on its more profitable areas including retail photo printing, desktop inkjet printing, its Kodak Gallery online photo service, and traditional film capture business.
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RE: Never inovated
2/9/2012 1:38:44 PM
I would argue that diversification is what got them into this predicament. Seems to me that they couldn't decide whether they want to be a top notch imaging company or a consumer electronics company. Why would they get into digital photo frames in the first place? I'm pretty sure they didn't produce the LCDs, so they were basically repackaging someone else's products. I know I've also seen at least one cheapie camera that was clearly a generic knockoff with a kodak sticker on it.
They should be ashamed of themselves. They had decades of top notch optics and imaging experience. They've produced some amazing spysat optics that have only recently gotten declassified. But instead of focussing on their strong points they've chosen to market crappy "mee too" products. They definitely could have a clue from a company like Carl Zeiss, who produce lenses for several camera phones.
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