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Print 29 comment(s) - last by RU482.. on Feb 10 at 12:43 PM

Kodak also giving up on photo frames and pocket video recorders

It's no secret that photography company Kodak has been down on its luck in recent years. The company, which was once a pioneer in digital photography, found itself unable to compete with more agile competitors like Nikon and Canon. Even more telling is with the rise of smartphones with increasingly better picture/video-capturing capabilities, the market for dedicated point-and-shoot cameras has been steadily eroding; a point that Sony has already conceded.
 
Given that Kodak digital cameras typically couldn't hold a candle to competition from Nikon, Canon, and Sony, it should come as no surprise that following the company's announcement last month that it was filing for bankruptcy that the next step would be to shutter its digital camera business.
 
Digital cameras, however, aren't the only casualties -- Kodak will also discontinue pocket video cameras and digital photo frames. These product lines will be phased out during the first half of 2012.
 
“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, President, Consumer Businesses, and Kodak Chief Marketing Officer.  
 
Kodak will now focus its energies on its more profitable areas including retail photo printing, desktop inkjet printing, its Kodak Gallery online photo service, and traditional film capture business.

Source: Kodak



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RE: Never inovated
By zozzlhandler on 2/9/2012 12:35:09 PM , Rating: 3
Speak (or post) about what you know. Innovation was *not* Kodak's problem. They invented digital photography. What they could not (seemingly) do was to manage to transition their business from a film-based to a digital-image-based company (sadly).


RE: Never inovated
By Amedean on 2/9/2012 12:38:22 PM , Rating: 2
And so did myspace, they inovated and stagnated from their success.


RE: Never inovated
By nafhan on 2/9/2012 2:01:15 PM , Rating: 2
While "never innovated" is patently untrue (pun intended), it's been a while since I've seen anything really innovative out of Kodak. The past 8 or so years they have been concentrating on the low end of the market, which is now being taken over by cell phone cameras leaving no room for a company that makes only low end point and shoots.
quote:
What they could not (seemingly) do was to manage to transition their business from a film-based to a digital-image-based company
Funny thing about this: they practically invented consumer digital imaging. The first DSLR's all had Kodak sensors, for instance. So, they could definitely transition to digital, they just couldn't compete with the other digital manufacturers.


RE: Never inovated
By The0ne on 2/9/2012 3:36:15 PM , Rating: 3
I've followed this at the beginning of the digital change and Kodak just simply did not agree they should be switching over from film. Top management wanted to stay around because they view digital media to be insignificant. I was in Colorado at the time and visited their huge plant there and was stun at their casual and careless attitude towards the changing media.

Needless to say, when it boom they were far far to late to the game. Market shares were being taken from them at great speeds while their innovation in competing products pale in reviews and most importantly consumer awareness. It wasn't at least 5 years that they came out with a decent product with decent marketing to get some of the consumers back, but not enough since the market was already divided amongst the cannon, sony and so on.

If I'm not mistaken, this article is missing on alot info concerning Kodak's future. NPR had a piece about this 2 weeks back about Kodak's future, their bankruptcy and forthcoming LARGE layoffs. It also points out how times have changed when companies such as Kodak use to be large and innovate but now schools have taken up these tasks leaving them with just the core business.

IMO, Kodak will eventually become a small niche company and eventually die out because they just cannot earn enough margins to compete and survive. Upper management did a extremely poor job forecasting. This is the main reason the company is struggling.


RE: Never inovated
By nafhan on 2/9/2012 5:07:40 PM , Rating: 5
Pretty much agree. I see Kodak in the near future:
A) Getting bought for it's patents
B) Becoming even more of a patent troll as it continues to divest it's other businesses

The patents are it's one really valuable asset at this point.


RE: Never inovated
By cmdrdredd on 2/9/2012 4:02:33 PM , Rating: 2
This is true. They never shifted focus to digital the same way Canon, Nikon, and Others did.


RE: Never inovated
By espaghetti on 2/9/2012 8:54:07 PM , Rating: 2
I see what you did there.


RE: Never inovated
By RU482 on 2/10/2012 12:43:04 PM , Rating: 2
they might have invented the digital camera, but I have never used a Kodak digital camera that was worth a crap.


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