Toyota's 50MPG Prius c Hybrid to Start at $18,950
February 9, 2012 9:22 AM
comment(s) - last by
The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230
At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new
2012 Prius c hybrid
. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.
The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.
All Prius c's
will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.
The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.
For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.
The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.
"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view
the Prius as a gateway vehicle
and a key component of our Prius strategy."
The Prius c hybrid will be available in dealerships in March 2012.
This article is over a month old, voting and posting comments is disabled
2/9/2012 8:27:00 PM
Lots of posting arguing about the value of the Volt.. Guys, or specifically, Keeir. The market hath spoken. Demand was expected by GM to be weak; it ended up being even weaker, and getting even weaker still. This is undisputed fact. Argue all you want, people, for whatever personal reasons they have, have shunned it. Case closed. Trying to talk about TCO will not boost its past sales figures; the ultimate arbiter is the market and the verdict is already in.
2/10/2012 8:59:03 AM
Ringold wins. It's what I've been saying, just far better summed up and definitive. Brevity is the soul of wit, after all :)
2/10/2012 10:58:10 AM
Brevity is the soul of wit, after all :)
If only you abided by this practice.....
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
NAIAS 2012: Toyota Presents Sub-$19k, 53MPG Prius C Hybrid
January 10, 2012, 12:00 PM
Quick Note: Toyota Gets Official With Prius C Hybrid
November 15, 2011, 10:06 AM
Toyota Unveils Fuel Sipping Prius C, 40 MPG 2012 Prius V
January 10, 2011, 1:05 PM
Study Predicts Self-Driving Vehicles Could Rake in Billions
March 6, 2015, 8:34 AM
Dual-Motor Tesla Model S P85D's "Insane Mode" Shocks Passengers
January 28, 2015, 11:18 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
BMW Testing Tech to Allow Users to Auto-Park, Summon Cars Via Smartwatch
December 16, 2014, 9:30 AM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Quick Note: GM Teases Next Generation Chevrolet Volt
November 20, 2014, 3:26 PM
Most Popular Articles
America's Largest Cable Company, Comcast, Sees Internet Subscriptions Pass TV
May 4, 2015, 2:46 PM
Hot Microsoft Lumia 940 Shows Off Benchmark, Fall Launch w/ Windows 10 Eyed
May 29, 2015, 7:15 PM
Editorial: Apple Say Watch is "Not [Selling] Enough" -- What's Gone Wrong?
May 29, 2015, 11:11 AM
Study Shows Prior Owner's Data is Easy to Recover From Used Android Phones
May 26, 2015, 9:54 PM
Samsung and Marvel Team Up for Slick Iron Man Avengers GS6 Edge
May 27, 2015, 10:54 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information