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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.

For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."

The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota

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RE: Dash
By Ringold on 2/9/2012 8:13:30 PM , Rating: 2
Sounds largely like the majority of the Democrat party. They want to be left alone in their bedroom, want to micromanage business, stick it to the rich, and on the surface don't think people should get something for nothing even if in practice thats how it ends up working out.

Heard an interesting bit of an interview with Home Depots founder the other day. He created almost 4000 millionaires among early employees due to going public on the stock market early and employee stock purchases. Just average working Joes. Said it's impossible to replicate now, Sarbanes-Oxley went so far in trying (and failing) to prevent another Enron that small firms find it nearly impossible to go public early on the way Home Depot did.

RE: Dash
By FITCamaro on 2/10/2012 9:57:07 PM , Rating: 1
Sounds largely like the majority of the Democrat party.

Are you talking about Democrats the politicians or Democrats the people?

Because the politicians sure as hell don't view welfare as something as "only when necessary" and aren't conservative in spending.

And ultra strict regulations = less business and jobs. As you can see today. When the government is doing things like telling banks that it can only charge so much for a debit card transaction, regulations are too strict.

RE: Dash
By corduroygt on 2/10/2012 11:21:32 PM , Rating: 2
They want to be left alone in their bedroom

Huh? What goes on in the bedroom is no one's business except the parties WANT government to come into your bedroom???

RE: Dash
By lagomorpha on 2/11/2012 4:11:24 PM , Rating: 2
Have you just crawled out from under a rock? Religious people have been trying to control the sex lives of others since the dawn of monotheism. Santorum wants to ban all nonreproductive sex, plenty of conservatives support antisodomy laws, the Catholic Church is constantly trying to keep impoverished villagers around the world ignorant of family planning or AIDS prevention, and even the unfortunately Morman writer of Ender's Game Orson Scott Card has written articles in which he has stated he believes anyone openly homosexual should be imprisoned for damaging family values. This doesnt even account for the various attempts to control sex around the world such as female circumcision.

There are people that think what you do in the bedroom is their business.

"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini

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