Toyota's 50MPG Prius c Hybrid to Start at $18,950
February 9, 2012 9:22 AM
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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230
At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new
2012 Prius c hybrid
. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.
The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.
All Prius c's
will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.
The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.
For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.
The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.
"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view
the Prius as a gateway vehicle
and a key component of our Prius strategy."
The Prius c hybrid will be available in dealerships in March 2012.
This article is over a month old, voting and posting comments is disabled
2/9/2012 2:34:55 PM
Consider that some of the feature listed for moving from the 19k Prius c 1 to the 20k Prius c 2 include cruise control and wowhee 6 speakers!
Prius c gets significant better mileage than the Versa/Fiesta/Fits of the world. But at a 3,000-4,000 price difference.
Its got the Honda Insight beat hands down though... but that sold all of 1,500 units last month in 3 different body styles.
The question when faced with niche cars is always whether the sales target is appropriate. If Toyota is thinking about moving 30,000-50,000 a year... its possible (though I feel unlikely). If Toyota is thinking 100,000 a year... that's just folly.
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