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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.


For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."


The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota



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RE: Dash
By Reclaimer77 on 2/9/2012 2:26:43 PM , Rating: -1
You're such an apologist it's not even funny. Come clean now, do you work for GM or something?

quote:
If someone says the Volt is a 47,000+ car.. well that is just dishonest. To get 47,000 you must check every single option, including chrome wheels.


How is it "dishonest"? Anyway this is really immature nitpicking and you know it. You're THAT biased that you think quibbling over a few thousand dollars either way makes a difference?

You also apparently think the tax subsidy doesn't reflect the true cost of the vehicle. It does. The TRUE cost of the Volt, depending on your state, is more around 46-47K. You're the one being dishonest.

quote:
Your saying "who cares what price I pay for using the car, I just want it to appear cheap." Really? You don't care how much it costs to use you car? Btw, I got this great wallet. Its free. But it destroys money. Its free though, so you can't get cheaper than free.


Okay this is nuts. Look, people don't buy cars because at some point they will "break even" or come ahead. Everyone knows nothing depreciates faster than an automobile, the minute you drive it off the lot. You NEVER get ahead! Also industry data compiled over years and years shows that most people who buy new cars, only keep that car around 5 years. So buying an extremely overpriced economy car, because at 10+ years in the future, you'll start saving money...that's just...you can't be serious. What are you talking about?

So again, economically, the Volt makes no sense.


RE: Dash
By Keeir on 2/9/2012 2:54:42 PM , Rating: 2
quote:
How is it "dishonest"? Anyway this is really immature nitpicking and you know it.


It is dishonest when the same author espouses base MSRP without delivery prices for other automobiles and does so with intention of hard selling a point. If you want to claim the cost of a Volt to me as the purchasers is 47,000 K and up, I'd like some to see documentation not just your "assertion" its true.

quote:
Also industry data compiled over years and years shows that most people who buy new cars, only keep that car around 5 years.


Industry documentation also shows the average age of a car on the road today is 10.8 years.
http://www.usatoday.com/money/autos/story/2012-01-...

Industry documentation also shows more expensive cars have higher resale values. (Do I really need to prove this?)

Quick trips to Kellys Blue Book and Autotrader.com will show your Hybrids have even higher resale -percentages- than the gasoline counterparts in -real- life.

quote:
So again, economically, the Volt makes no sense.


Yes. But the logic that states this also states the same about any car. As you yourself just stated.

People buy cars and new cars because of the value proposition. They feel like they get adequate value for their purchase. Most people have basic instincts about TCO whether they crunch the numbers or not.

The facts? The Volt is not significantly more expensive car to own than a Prius, Civic, Corolla, etc when these cars have the same feature set applied to them. Does this mean it makes a good -value- proposition to you Reclaimer? I doubt it. You strike me as a person who does not care about 5 years of OnStar service or the ability to remote start you car based on a timer. But to claim that the Volt is the "same" as cars that don't have these features is retarded. The value proposition of a Volt is significantly different than most economy cars. As far as I am aware the Volt makes a UNIQUE value proposition. Its the only Car made in AMERICA that is able to be run 100% on AMERICAN made fuel sources from AMERICAN raw materials. Ironically, the Volt is probably the most Red State automobile in existence. Its American made automobile that expands American manufacturing into new fields with the potential for export while shifting large energy consumption from foreign sourced Oil to domestically sourced Coal and Natural Gas. Plus, it can be your only car and allow you to drive coast to coast.

Which is evident from the moment you sit in one. Go ahead Reclaimer, you seem to hate the Volt. Go sit in one and test drive it. Then you can at least point to real experiences rather than what the talking heads on TV told you was reality. For real experience, go drive the Prius as well. I mean, the Prius is the main alternative to the Volt.


RE: Dash
By Dr of crap on 2/9/2012 3:24:14 PM , Rating: 2
OK, this is incorrect -

People buy cars and new cars because of the value proposition. They feel like they get adequate value for their purchase. Most people have basic instincts about TCO whether they crunch the numbers or not.

Over half of the car buyers do it based on one factor the amount of the monthly payment, and secondly on the price.

Look it up, I know that's right.

Yes good value for your money is somewhat correct, but if I can get a car for even 1/2 the price of the Volt, that's the one for the majority of buyers.

From your posting I can see you don't fit in with the cheap car crowd and probably could afford the Volt.
Well go ahead and buy it.
No one esle will - that's the point we are trying to get you to see!
Most everyone can see that the Volt is NOT a good buy!

What is there added on to it that makes it $20,000 better than the Prius? I didn't say better, I said $20,000 better!


RE: Dash
By Keeir on 2/9/2012 3:31:15 PM , Rating: 2
quote:
Yes good value for your money is somewhat correct, but if I can get a car for even 1/2 the price of the Volt, that's the one for the majority of buyers.


If this is true, why does anything besides the Versa Sedan at 11,000 sell?

I restate, people buy cars based on the value proposition the car makes to them.

Hey I "need" a truck with seating for 4. Therefore I buy X truck.
or
Hey I "need" to go 0-60 in 6s seconds. Therefore I buy Y car.

Is "need" really "need" in these situations? I doubt it. Its mostly "I place high degree of value on this feature".

People consistently act to increase their utility/happiness on the least amount of money possible.

People might buy more Volt is they could actually walk into a dealership and find them! Not a single one in my area advertised even at MSRP despite those poor sales. Hmmm... a puzzle for you.


RE: Dash
By Reclaimer77 on 2/9/2012 4:04:09 PM , Rating: 1
quote:
From your posting I can see you don't fit in with the cheap car crowd and probably could afford the Volt. Well go ahead and buy it. No one esle will - that's the point we are trying to get you to see! Most everyone can see that the Volt is NOT a good buy! What is there added on to it that makes it $20,000 better than the Prius? I didn't say better, I said $20,000 better!


LOL he just can't see that. He can't. I don't get this guy.

Not only does the Volt have to conquer the social stigma's about electric vehicles, but it has to do it at almost twice the cost of other economy cars.

Now he muddies the argument by saying, well, those other cars are crap, the Volt is nicer. True, but that just doesn't matter!

But he just refuses to see this. I guess we're all in crazy land and the Volt is a top seller.


RE: Dash
By Keeir on 2/9/2012 4:16:08 PM , Rating: 2
quote:
True, but that just doesn't matter!


Yet it matters for the 99% of car sales that are not Nissan Versas.

Comon we all know

(Perceived Value)/(Perceived Cost) test.

Thanks to a wholesale blitz by people mainly wanting to make a political statement the perceived value of the Volt has been reduced and the perceived cost increased. The end loser? The US taxpayer. Congrats everyone!

I push just to ACCURATELY represent the cost of a Volt and show the potential VALUE. A factor ignored by people mainly wanting to discuss politics. Which I have no problem with... but lets discuss politics then, not cars.

If you statement is the Volt is too expensive for the majority of US citizen. Fine, I agree. If your statement is the Volt is garbage because its too expensive for the majority of US citizens... well I take exception. If that difference is unclear to you, potentially a trip back to elementary school science class would help.


RE: Dash
By Reclaimer77 on 2/9/2012 4:47:19 PM , Rating: 1
quote:
Thanks to a wholesale blitz by people mainly wanting to make a political statement the perceived value of the Volt has been reduced and the perceived cost increased. The end loser? The US taxpayer. Congrats everyone!


Ah I knew it. That's your angle.

Sad.

If that was the case the full court media blitz on SUV's by the Liberal media would have crushed it's sales. But we know now that gas prices hurt SUV sales, NOT media coverage.

And the taxpayers lost the minute the bailout happened.

quote:
If your statement is the Volt is garbage because its too expensive for the majority of US citizens... well I take exception.


I never ONCE called the Volt garbage or said it was low quality or a poor value. Not ONCE. You just can't see it.

This is so sad I don't even want to talk to you anymore. You're in a total state of denial.


RE: Dash
By Keeir on 2/9/2012 5:13:12 PM , Rating: 2
quote:
I never ONCE called the Volt garbage or said it was low quality or a poor value.


Really? I am pretty sure poor value is the fulcrum of your argument. I'd also think hard about your 4 years of posting.

quote:
But we know now that gas prices hurt SUV sales, NOT media coverage.


No... the hysteria that media induced over the raise in gas prices definitely played a role in the plunge in SUV sales. The media was -praising- people who took 10K+ losses to get into B/C segment cars. Shear idiocy. SUVs sales have rebounded despite the poor economy and consistently high gas prices. Hmmm...

quote:
Ah I knew it. That's your angle.


And whats the angle of those that randomly bring up the Volt? Just curious.


RE: Dash
By Ringold on 2/9/2012 8:27:00 PM , Rating: 2
Lots of posting arguing about the value of the Volt.. Guys, or specifically, Keeir. The market hath spoken. Demand was expected by GM to be weak; it ended up being even weaker, and getting even weaker still. This is undisputed fact. Argue all you want, people, for whatever personal reasons they have, have shunned it. Case closed. Trying to talk about TCO will not boost its past sales figures; the ultimate arbiter is the market and the verdict is already in.


RE: Dash
By Reclaimer77 on 2/10/2012 8:59:03 AM , Rating: 2
Ringold wins. It's what I've been saying, just far better summed up and definitive. Brevity is the soul of wit, after all :)


RE: Dash
By twhittet on 2/10/2012 10:58:10 AM , Rating: 2
quote:
Brevity is the soul of wit, after all :)


If only you abided by this practice.....


RE: Dash
By Cheesew1z69 on 2/9/2012 5:00:57 PM , Rating: 2
quote:
Its the only Car made in AMERICA that is able to be run 100% on AMERICAN made fuel sources from AMERICAN raw materials
Uh.....ok...


RE: Dash
By Reclaimer77 on 2/9/2012 5:49:36 PM , Rating: 2
Lol exactly. It sounds like he gets his talking points directly from GM's PR department.


RE: Dash
By Cheesew1z69 on 2/9/2012 5:55:19 PM , Rating: 2
quote:
AMERICAN made fuel sources
This is what I am curious about, considering most of our gas is made from imported oil, most of the parts are almost guaranteed to be made outside of the US.


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