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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.


For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."


The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota



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RE: Dash
By Keeir on 2/9/2012 1:48:53 PM , Rating: 2
Volt versus the Prius, Audi A3 TDI, Lexus 200CT. For kicks, I am going to throw in a 2012 BMW 328i sedan, the most fuel efficient BMW I've ever seen.

(All medium hatchbacks with alternative power-trains)

Options: I've tried to get them as close as possible, but in some cases it just not there. For example, the 2012 Prius doesn't seem to have an option to have real leather. Only the Volt offers 5 years of OnStar but it doesn't have a Sunroof option. This has lead to some rather high prices and inclusions of options I would not choose on most models (Navigation) because of the bundled nature. The cars end up being very close to each other in terms of end features if you accept the 5 years of OnStar as the same as a sunroof. (In terms of cost they are roughly equal... value however?) The BMW 3 series though is far and away the best for features and interior.

I have assumed Gas at 3.48 a gallon, Diesel at 3.85 a gallon, Electric at 9.83 cents per kWh. US retail averages per EIA today.

I have assumed EPA combined cycle rating and Volt operating on Electricity 75% of the time.

Volt/Prius/A3/200CT/328i
Initial Price: 44,575/35,890/36,775/39,443/45,395
150,000 Fuel: 7,508/10,440/16,500/12,731/19,034
Total: 52,083/46,330/53,275/52,174/64,429
Tax Credits: 7,500/0/0/0/0
Total Pocket:44,583/46,330/53,275/52,174/64,429

Gosh. The Volt's 150,000 mile TCO is 20,000 less than that BMW 3 series. Its 30% less! Heck we could buy a Volt and Prius C rather than the BMW 328i. Even if we ignore the government credit, the Volt is more than 10,000 less.

So in conclusion, I'd expect the following in terms of cost alone for same feature level.

Volt=Prius<200CT<A3<328i

Performance

328i>A3>Volt>Prius>200CT

Practicality

Prius>200CT>A3>Volt>328i

Interior Quality

328i>A3>200CT>Volt>Prius

Exterior Design

A3>328i>200CT>Volt>Prius

Overall, seems reasonable to me. The Volt is a better driving, less practical car than the Prius. Its interior is of a slightly higher quality, but not really special. Long term costs put the Volt in the range of primary competitors in terms of size, feature level, technology, and practicality while the Volt offers some fairly unique features.

Is the Volt a car for everyone? No clearly not. Its for people who drive less than 50 miles a day and want to be green who can afford a 40,000 dollar car but who can not afford to have two cars or do not desire to have two cars. Within that context (which is the context for millions of US citizens), the Volt is a valid entry in the market. For some reason, it has become the poster child for the Auto Bailouts. Which I really can't understand. the UAW ought to be the poster child. People should be furious that UAW's significantly higher than market wages and benefits were maintained on the back of the general US taxpayer (who just happens to be able to afford a Volt, since most people who make less than 50,000 a year do not pay significant Federal income taxes) and in violation of typical corporate bankruptcy procedures. This spans both President Bush and President Obama who in my opinion both contributed to the situation. GM since its "Bailout" has made the Sonic, Cruze, etc. Yet these cars do not receive the same type of smear campaign.


RE: Dash
By Reclaimer77 on 2/9/2012 3:02:07 PM , Rating: 2
quote:
For some reason, it has become the poster child for the Auto Bailouts.


Because it's the car GM demoed to the taxpayers when the Government asked GM for evidence that they should get bailed out. Did you forget that?

quote:
People should be furious that UAW's significantly higher than market wages and benefits were maintained on the back of the general US taxpayer


We are. But there are few things more precious to the left-wing media, and Democrats in general, than unions. Good luck getting traction in that department.

quote:
Options:


There's no doubt, the Volt has more creature comforts and refinements than hybrids like the Prius. But people have bought MILLIONS of those. GM traded EV range for luxury, a stupid stupid move. The Volt should have TWICE the EV range, and half the amenities. As it stands now, it should have been badged as a Cadillac.

quote:
GM since its "Bailout" has made the Sonic, Cruze, etc. Yet these cars do not receive the same type of smear campaign.


Those cars are selling!!! Hello? They represent that GM CAN listen to the market, pay attention to what people want, and then deliver. They are everything the Volt isn't. The Volt is on the road purely because of politics, BAD politics. It's a black eye on the landscape of our country. Everything points to that, but you wont acknowledge that for some reason. How do you explain the sales numbers? They reflect an absolute repudiation of everything it represents: The bailout, this President, and the glaring conflict of interest.

Here's another thing. I do pay my taxes. GM still owes the American taxpayer roughly 26$ billion dollars. Until they pay it back, I consider everything they do to be using OUR money. It's unethical and straight up un-American to constantly troll those of us exercising our First Amendment rights to speak out about the Volt and this situation to keep us quiet.

People are voting with their wallets, their hearts and minds. Ford saw record sales numbers after the bailout, and polling data shows the bailouts and the Volt were two reasons why.

quote:
Is the Volt a car for everyone? No clearly not.


Look how many cars Americans bought in 2012. Apparently the Volt is a car for NO ONE. A "franchise" vehicle, something the Volt clearly is at this point, should be selling somewhere around 200,000 units.


RE: Dash
By Keeir on 2/9/2012 3:24:20 PM , Rating: 2
quote:
It's unethical and straight up un-American to constantly troll those of us exercising our First Amendment rights to speak out about the Volt and this situation to keep us quiet.


Really? Pot calling the Kettle Black much?

quote:
Because it's the car GM demoed to the taxpayers when the Government asked GM for evidence that they should get bailed out. Did you forget that?


Please provide me a link to this... I doubt the "Government" did any such thing. The Government was going to bail out GM regardless and to pretend otherwise is burying you head in the sand. Your angry at the Dog and Pony show... okay. Then say that...

"I am still angry at GM over the bailout and could never consider any of their products."

Not

Constantly and relentlessly railing against a specific product for trumped up and sometimes flat out made up reasons.

quote:
The Volt is on the road purely because of politics, BAD politics


Really? A Car aimed at a successful model, the Prius, conceived in 2006, final model outlined in 2008 is on the road because of BAD politics? That same would be true of ANY GM model then...

Listen Reclaimer, the Volt is what the Volt was always intended as.. a Low Volume initial test platform for future automobiles. The Toyota Prius, a volume seller now maybe but it started in the same way. It took 7 years to reach 100,000 units a year... and your expecting the Volt to double than in 1 year.

Or maybe you think a company like GM should only research, develop, and deploy for sale cars that on paper will definitely reach 100,000+ units a year in their first year? This is exactly the thinking that sunk GM.

A company like GM needs to look ahead and be developing the next big thing. This requires risks. Risks that sometimes pay off and sometimes do not pay off. Right now, it looks like the Volt wouldn't pay off. Of course the same would have been said of the Prius in 1999. Yet today, can anyone argue the Prius was a bad idea for Toyota?

But feel free to drive GM into the ground again by not even attempting to provide vision concepts and cars.


RE: Dash
By Reclaimer77 on 2/9/2012 4:41:05 PM , Rating: 2
quote:
But feel free to drive GM into the ground again by not even attempting to provide vision concepts and cars.


See that's what I mean, it seems like you're taking this personal like you're involved with the Volt somehow. What's your angle? There's just NO reason to have this response unless you're personally invested in seeing the Volt critics shut up. How am I "driving" them into the ground?

Do you own GM stock? Do you work with GM directly or indirectly? Are you a Government employee? I have no right to expect answers to this, but I really wish I knew.

quote:
The Government was going to bail out GM regardless and to pretend otherwise is burying you head in the sand.


Huh? Congress was totally gridlocked on the issue. It took an executive order from President Bush to force the Government into the bailouts. Stop with the revisionist history please.

GM IS going to drive itself into the ground again, because instead of a structured bankruptcy the company was given to the Unions and the Government. To believe a stronger company could possibly emerge from such a thing would go against everything I know. Most economists and analysts that have reviewed the bailout agree it's just a band-aid.


RE: Dash
By corduroygt on 2/9/2012 8:15:38 PM , Rating: 2
Your comparison fails because the Volt is not even close to a 328i or A3. Here's a much better option, compare the Volt with a highly optioned Cruze or a Ford Focus Titanium or an Elantra, or a loaded Civic and you'll see why no one would buy it over those two.


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