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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.

For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."

The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota

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RE: Dash
By Dr of crap on 2/9/2012 12:20:36 PM , Rating: 2
IT DOESN'T MATTER IF someone looks at and/ or drives a Volt. IT DOES come down to $$$$$$.

I COULDN'T afford a Volt. Costs to much, plain and simple!
So who would the Volt be targeted for - umm let's see. Someone that has the income to afford a BMW for instance - over $40,000 - that's who!

I could go look at and drive a Porche. It's a great car. Has nice features, but I can't afford that one either!

Get it??

RE: Dash
By Keeir on 2/9/2012 1:59:49 PM , Rating: 2
I guess because you can't afford a car more than 20,000, none should exist huh?

What kind of egotistical moron are you?

Cars exist in a wide range of prices because people are able to afford a wide range of prices.

Using your logic:

The Prius c? What about the Versa, a car that costs less than 11,000 dollars. Who would ever shell out 19,000+ for a car when there is 11,000 dollar car!?! No way this Prius c will ever cost less than that Versa.

And heck, why buy a new car. I can go get a 1990 Civic for less than 1,000. Less than -1,000!-.

Stop being willfully stupid.

RE: Dash
By Dr of crap on 2/10/2012 8:32:30 AM , Rating: 2
Stop beig uppitty and realize that the return on investment, your words, doesn't matter to 99.5% of those that buy cars. Not Once have I done the math to see what kind of ROI I'd get from a car. You see a car is NOT AN INVESTMENT. It's a means to get to work and around town. No investment, only money sucking.

What I keep reading is this when people respond to the question of why don't you want a Volt -
LIMITED range on battery power!,
NO WHERE to plug in!

You see a lot of people, don't have a garage and can't plug in the Volt when it's parked on the street.

And you will need to do a lot of mind changing to get people to understand that the Volt runs on battery and gas. You'd be surprised at how stupid the averaqge person is and doesn't know that!

I am done with you.

And I believe, just like reclaimer, that you are somehow connectd with the Volt. You have to much of the car talk. Like I said before no person going in to buy a car says where are your "c-segment" cars?

RE: Dash
By Reclaimer77 on 2/10/2012 9:02:09 AM , Rating: 2
And I believe, just like reclaimer, that you are somehow connectd with the Volt. You have to much of the car talk. Like I said before no person going in to buy a car says where are your "c-segment" cars?

Yeah really. What's with this guy? He needs to come clean at this point and tell us what his angle is and who he's working for.

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