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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.


For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."


The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota



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RE: Dash
By Keeir on 2/9/2012 11:35:03 AM , Rating: 2
I'll respond more throughly later but a few quick points.

1. I am not here to convince people to buy a Volt. I am simply pointing out an ECOBOX B-Segment Hybrid is not a valid competitor to a C-Segment nearlux Plug-in. Its Apples and Oranges. They don't even live in the same state. I am here to talk about the Prius c (which by volume the majority of my post was about)

2. You misquoted me. I could see a potential Volt buying purchasing the standard Prius. Those are reasonable competitors. This Prius c is -not-.

3. TCO is far more important than initial purchase price

4. Claiming the Volt is a 47,000 dollar car is like claiming a 3-series is a 60,000 dollar car. It's not even honest hyperbole.

5. I can still not buy a Volt to my desire specification at MSRP from a local dealer.


RE: Dash
By JediJeb on 2/9/2012 11:45:20 AM , Rating: 2
quote:
3. TCO is far more important than initial purchase price


This is true for those who have the money to buy a vehicle and want to look at long term expenses. For those who are on a very limited budget, initial purchase price can be just at important at TCO since TCO is spread out over time while the initial cost must be absorbed more quickly. Most consumers purchase on impulse where initial cost wins out over looking down the road. If an impulse buyer sees a car for $18k and one beside it for $26K, even if the more expensive will cost less to own after 5-10 years they will probably buy the cheaper one anyhow since they are not going to spend the time to crunch the numbers first. Not the best way to buy things, but sadly the most common.


RE: Dash
By Dr of crap on 2/9/2012 12:15:09 PM , Rating: 2
First you sound like a car person - c-segment, b-segment, who talks like that about car buying?

Second, who cares what the price you'll get in 10 years, yes 10 years, after owning the car? I don't and most people who would be buying the Prius-C would be like this.

Thrid - the Volt is over $40,000 - what world do you live in?


RE: Dash
By Keeir on 2/9/2012 12:55:05 PM , Rating: 2
quote:
First you sound like a car person - c-segment, b-segment, who talks like that about car buying?


Fine. The Prius C is a tiny car. Much smaller than most cars sold in the US. Its smaller than a Versa, a 11,000 dollar car. Pretty such most people will care about that.

quote:
Thrid - the Volt is over $40,000 - what world do you live in?


If someone said, Volt is a 40,000+ car. I agree. If someone says the Volt is a 47,000+ car.. well that is just dishonest. To get 47,000 you must check every single option, including chrome wheels. Its the same as saying a Civic is a 29,000+ car, a Prius a 39,000+ car.

quote:
Second, who cares what the price you'll get in 10 years, yes 10 years, after owning the car?


Your saying "who cares what price I pay for using the car, I just want it to appear cheap." Really? You don't care how much it costs to use you car? Btw, I got this great wallet. Its free. But it destroys money. Its free though, so you can't get cheaper than free.


RE: Dash
By Reclaimer77 on 2/9/12, Rating: -1
RE: Dash
By Keeir on 2/9/2012 2:54:42 PM , Rating: 2
quote:
How is it "dishonest"? Anyway this is really immature nitpicking and you know it.


It is dishonest when the same author espouses base MSRP without delivery prices for other automobiles and does so with intention of hard selling a point. If you want to claim the cost of a Volt to me as the purchasers is 47,000 K and up, I'd like some to see documentation not just your "assertion" its true.

quote:
Also industry data compiled over years and years shows that most people who buy new cars, only keep that car around 5 years.


Industry documentation also shows the average age of a car on the road today is 10.8 years.
http://www.usatoday.com/money/autos/story/2012-01-...

Industry documentation also shows more expensive cars have higher resale values. (Do I really need to prove this?)

Quick trips to Kellys Blue Book and Autotrader.com will show your Hybrids have even higher resale -percentages- than the gasoline counterparts in -real- life.

quote:
So again, economically, the Volt makes no sense.


Yes. But the logic that states this also states the same about any car. As you yourself just stated.

People buy cars and new cars because of the value proposition. They feel like they get adequate value for their purchase. Most people have basic instincts about TCO whether they crunch the numbers or not.

The facts? The Volt is not significantly more expensive car to own than a Prius, Civic, Corolla, etc when these cars have the same feature set applied to them. Does this mean it makes a good -value- proposition to you Reclaimer? I doubt it. You strike me as a person who does not care about 5 years of OnStar service or the ability to remote start you car based on a timer. But to claim that the Volt is the "same" as cars that don't have these features is retarded. The value proposition of a Volt is significantly different than most economy cars. As far as I am aware the Volt makes a UNIQUE value proposition. Its the only Car made in AMERICA that is able to be run 100% on AMERICAN made fuel sources from AMERICAN raw materials. Ironically, the Volt is probably the most Red State automobile in existence. Its American made automobile that expands American manufacturing into new fields with the potential for export while shifting large energy consumption from foreign sourced Oil to domestically sourced Coal and Natural Gas. Plus, it can be your only car and allow you to drive coast to coast.

Which is evident from the moment you sit in one. Go ahead Reclaimer, you seem to hate the Volt. Go sit in one and test drive it. Then you can at least point to real experiences rather than what the talking heads on TV told you was reality. For real experience, go drive the Prius as well. I mean, the Prius is the main alternative to the Volt.


RE: Dash
By Dr of crap on 2/9/2012 3:24:14 PM , Rating: 2
OK, this is incorrect -

People buy cars and new cars because of the value proposition. They feel like they get adequate value for their purchase. Most people have basic instincts about TCO whether they crunch the numbers or not.

Over half of the car buyers do it based on one factor the amount of the monthly payment, and secondly on the price.

Look it up, I know that's right.

Yes good value for your money is somewhat correct, but if I can get a car for even 1/2 the price of the Volt, that's the one for the majority of buyers.

From your posting I can see you don't fit in with the cheap car crowd and probably could afford the Volt.
Well go ahead and buy it.
No one esle will - that's the point we are trying to get you to see!
Most everyone can see that the Volt is NOT a good buy!

What is there added on to it that makes it $20,000 better than the Prius? I didn't say better, I said $20,000 better!


RE: Dash
By Keeir on 2/9/2012 3:31:15 PM , Rating: 2
quote:
Yes good value for your money is somewhat correct, but if I can get a car for even 1/2 the price of the Volt, that's the one for the majority of buyers.


If this is true, why does anything besides the Versa Sedan at 11,000 sell?

I restate, people buy cars based on the value proposition the car makes to them.

Hey I "need" a truck with seating for 4. Therefore I buy X truck.
or
Hey I "need" to go 0-60 in 6s seconds. Therefore I buy Y car.

Is "need" really "need" in these situations? I doubt it. Its mostly "I place high degree of value on this feature".

People consistently act to increase their utility/happiness on the least amount of money possible.

People might buy more Volt is they could actually walk into a dealership and find them! Not a single one in my area advertised even at MSRP despite those poor sales. Hmmm... a puzzle for you.


RE: Dash
By Reclaimer77 on 2/9/2012 4:04:09 PM , Rating: 1
quote:
From your posting I can see you don't fit in with the cheap car crowd and probably could afford the Volt. Well go ahead and buy it. No one esle will - that's the point we are trying to get you to see! Most everyone can see that the Volt is NOT a good buy! What is there added on to it that makes it $20,000 better than the Prius? I didn't say better, I said $20,000 better!


LOL he just can't see that. He can't. I don't get this guy.

Not only does the Volt have to conquer the social stigma's about electric vehicles, but it has to do it at almost twice the cost of other economy cars.

Now he muddies the argument by saying, well, those other cars are crap, the Volt is nicer. True, but that just doesn't matter!

But he just refuses to see this. I guess we're all in crazy land and the Volt is a top seller.


RE: Dash
By Keeir on 2/9/2012 4:16:08 PM , Rating: 2
quote:
True, but that just doesn't matter!


Yet it matters for the 99% of car sales that are not Nissan Versas.

Comon we all know

(Perceived Value)/(Perceived Cost) test.

Thanks to a wholesale blitz by people mainly wanting to make a political statement the perceived value of the Volt has been reduced and the perceived cost increased. The end loser? The US taxpayer. Congrats everyone!

I push just to ACCURATELY represent the cost of a Volt and show the potential VALUE. A factor ignored by people mainly wanting to discuss politics. Which I have no problem with... but lets discuss politics then, not cars.

If you statement is the Volt is too expensive for the majority of US citizen. Fine, I agree. If your statement is the Volt is garbage because its too expensive for the majority of US citizens... well I take exception. If that difference is unclear to you, potentially a trip back to elementary school science class would help.


RE: Dash
By Reclaimer77 on 2/9/2012 4:47:19 PM , Rating: 1
quote:
Thanks to a wholesale blitz by people mainly wanting to make a political statement the perceived value of the Volt has been reduced and the perceived cost increased. The end loser? The US taxpayer. Congrats everyone!


Ah I knew it. That's your angle.

Sad.

If that was the case the full court media blitz on SUV's by the Liberal media would have crushed it's sales. But we know now that gas prices hurt SUV sales, NOT media coverage.

And the taxpayers lost the minute the bailout happened.

quote:
If your statement is the Volt is garbage because its too expensive for the majority of US citizens... well I take exception.


I never ONCE called the Volt garbage or said it was low quality or a poor value. Not ONCE. You just can't see it.

This is so sad I don't even want to talk to you anymore. You're in a total state of denial.


RE: Dash
By Keeir on 2/9/2012 5:13:12 PM , Rating: 2
quote:
I never ONCE called the Volt garbage or said it was low quality or a poor value.


Really? I am pretty sure poor value is the fulcrum of your argument. I'd also think hard about your 4 years of posting.

quote:
But we know now that gas prices hurt SUV sales, NOT media coverage.


No... the hysteria that media induced over the raise in gas prices definitely played a role in the plunge in SUV sales. The media was -praising- people who took 10K+ losses to get into B/C segment cars. Shear idiocy. SUVs sales have rebounded despite the poor economy and consistently high gas prices. Hmmm...

quote:
Ah I knew it. That's your angle.


And whats the angle of those that randomly bring up the Volt? Just curious.


RE: Dash
By Ringold on 2/9/2012 8:27:00 PM , Rating: 2
Lots of posting arguing about the value of the Volt.. Guys, or specifically, Keeir. The market hath spoken. Demand was expected by GM to be weak; it ended up being even weaker, and getting even weaker still. This is undisputed fact. Argue all you want, people, for whatever personal reasons they have, have shunned it. Case closed. Trying to talk about TCO will not boost its past sales figures; the ultimate arbiter is the market and the verdict is already in.


RE: Dash
By Reclaimer77 on 2/10/2012 8:59:03 AM , Rating: 2
Ringold wins. It's what I've been saying, just far better summed up and definitive. Brevity is the soul of wit, after all :)


RE: Dash
By twhittet on 2/10/2012 10:58:10 AM , Rating: 2
quote:
Brevity is the soul of wit, after all :)


If only you abided by this practice.....


RE: Dash
By Cheesew1z69 on 2/9/2012 5:00:57 PM , Rating: 2
quote:
Its the only Car made in AMERICA that is able to be run 100% on AMERICAN made fuel sources from AMERICAN raw materials
Uh.....ok...


RE: Dash
By Reclaimer77 on 2/9/2012 5:49:36 PM , Rating: 2
Lol exactly. It sounds like he gets his talking points directly from GM's PR department.


RE: Dash
By Cheesew1z69 on 2/9/2012 5:55:19 PM , Rating: 2
quote:
AMERICAN made fuel sources
This is what I am curious about, considering most of our gas is made from imported oil, most of the parts are almost guaranteed to be made outside of the US.


RE: Dash
By The0ne on 2/9/2012 3:19:34 PM , Rating: 2
Deer of deer Keeir, you're confusing the hell out of Reclaimer with your points. He doesn't know about B-segment and C-segment, he doesn't know to validly compare similar vehicles except for price range. He doesn't consider what the car has to offer compare to another...of a different segment and market. You get to eat your oranges and he eats apples all day long; you've got to realize this.

And this is a car guy you're talking with!


RE: Dash
By Reclaimer77 on 2/9/2012 4:24:29 PM , Rating: 1
I know about segments, nobody uses those when they buy a car. NOBODY.

I also know how to compare value, as do millions of car buyers who are NOT buying the Volt. On what planet does the Volt compare to any similar vehicles?

Technology wise, the Volt stands alone. There is nothing to directly compare it to at this time. So save the "apples to apples" claptrap please. But you have to understand that this doesn't matter to the consumer. When you and Keeir can accept that, we can stop ripping into each other in frustration.

People might like the idea of a car like the Volt, they might even want it. But they clearly do NOT want to spend BMW 3 Series cash on it.

If you two can explain why the most hyped vehicle in our countries history since the Ford Model T has totally flopped, besides an attempt to blame the media, I would love to hear it.


RE: Dash
By Keeir on 2/9/2012 4:51:05 PM , Rating: 2
quote:
If you two can explain why the most hyped vehicle in our countries history since the Ford Model T has totally flopped, besides an attempt to blame the media, I would love to hear it.


Whelp, that I am not sure the Model T was hyped. And I don't think the Volt was hyped more than any car in the past say 75 years. Nor do I think the sales from one year where cars were not even available to purchase really count yet as a flop. (I was not until Nov. 2011 did cars even start arriving in most of the US. Gee, 3 months on the market and its a flop?!?)

There is alot wrong with your statement top to bottom, and you unwillingness to even examine your assumptions is a problem is discussing this with you.

quote:
I know about segments, nobody uses those when they buy a car. NOBODY.


See, this is what I am talking about. Yes, your right, very few people look at segment value when they buy cars. But people look at size! And what is segment except a quick way to compare size! Do people put additional value on roomier cars?!? I think so!


RE: Dash
By Cheesew1z69 on 2/9/2012 5:05:36 PM , Rating: 2
quote:
And I don't think the Volt was hyped more than any car in the past say 75 years
It most certainly was hyped to hell and back.


RE: Dash
By Reclaimer77 on 2/9/2012 5:12:26 PM , Rating: 1
Can you do me a favor and stop with some of this obvious baiting? Saying "most hyped since" is the same as saying "greatest thing since sliced bread". I guess then you would argue about how great bread is. I think you know what I was attempting to convey, a colloquialism, why do you have to be a dick about every little expression? Stop with the excessive baiting and just act like you're talking to another human begin. Please?

quote:
And I don't think the Volt was hyped more than any car in the past say 75 years.


What is wrong with you? It's been personally endorsed by the President. NO CAR get's that treatment. It's been a feature of two State of the Union addresses. It has been on every news station, media outlet, newspaper and radio/TV network. GM launched a nation wide Volt Unplugged tour! Did any other car in the past 75 years get that much hype? Stop already with the BS.

quote:
Nor do I think the sales from one year where cars were not even available to purchase really count yet as a flop. (I was not until Nov. 2011 did cars even start arriving in most of the US. Gee, 3 months on the market and its a flop?!?)


Keeir, GM set the sales projections for the Volt. Knowing all that, THEY set the projections. Not me, but GM.


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