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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.

For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."

The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota

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The design of cars for "youth"
By vectorm12 on 2/9/2012 9:57:54 AM , Rating: 2
I really can't wrap my head around why designers seem to believe "young" people would want to drive around in cars that look like there should be a senior citizen behind the wheel.

Now ofc we're talking about Toyota here but stick this drivetrain in a FT-86 and price it right and you might end up with something a young person would like to drive. Hell I (29) would want a FT-86 with this drivetrain for a daily driver.

Make the cars small, agile and lightweight with decent trivetrains if you want to target young people. Not cars made for people who have issues getting in and out of anything other than a doorway.

RE: The design of cars for "youth"
By Odysseus145 on 2/9/2012 10:11:07 AM , Rating: 2
As a "young" person myself, I would have no problem whatsoever driving one of these, although I would personally prefer a sedan over a hatchback. Most young people are broke and would love to only hit the gas pump once for every 3 or 4 times the rich kid with the new Camero does. Also, I don't think anyone would be interested in a <100 hp car that looks like it should do 200 mph.

RE: The design of cars for "youth"
By Flunk on 2/9/2012 10:43:43 AM , Rating: 2
The problem with cars this small is that a sedan would have absolutely no trunk space at all. That's why the Yaris sedan is so much bigger (nearly a size class) than the hatch.

An FT-86 with this powertrain would be worthless. With that you give up the practicality for driving fun, with this powertrain you would sacrifice practicality for looks alone with is not something most would do.

This car is a good idea for what it is. I currently drive a Mazda 3 sport and it suits me well (as a "young person"), this would use less gas which is the most important thing for many of us.

By vectorm12 on 2/9/2012 11:02:32 AM , Rating: 2
Well I can only speak from my own experience but back when I considered myself a "youth" I wasn't very concerned with practicality at all. Most of the time I drove around by myself and only on rare occasion did I have a single passenger.

Considering the low weight of the FT-86 by design and the what I assume to be relative low weight of the powertrain I wouldn't be so quick to dismiss it as "useless". Lightweight/low centre of gravity cars can do much more with less(look at the original elise).

Sure it would not out-accelerate the 200+bhp version but on the other hand it would probably be much cheaper. Just like the Clio V6 runs laps around the 1,2 litre version.

After all cars like the original Miata sold really well despite looking like a twisted beetle with it's roof cut off and performing even worse.

RE: The design of cars for "youth"
By 91TTZ on 2/9/2012 10:26:50 AM , Rating: 2
The problem is that most young people cannot afford new cars. They might be enthusiastic about them, but they can't shell out the money like older people can.

RE: The design of cars for "youth"
By spkay on 2/9/2012 10:43:10 AM , Rating: 1
Nor do they have the cash for gas that a V6 or V8 muscle car devours.

RE: The design of cars for "youth"
By 91TTZ on 2/9/2012 11:53:39 AM , Rating: 2
Most young people aren't buying Corvettes, they're buying 4 cylinder econoboxes.

RE: The design of cars for "youth"
By tayb on 2/9/2012 11:05:58 AM , Rating: 2
I am a "young driver" and if I wanted a brand new car this would be it. I don't buy new cars though.

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