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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.


For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."


The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota



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RE: Dash
By Dr of crap on 2/9/2012 9:51:51 AM , Rating: 1
That was my thoguht when I say the price.
WHY, why , why buy the Volt?

It competes against itself only with a price like that.

There are now to many reason to not buy the Volt and go with a Prius, if you can get over the look of it, anyway!


RE: Dash
By JediJeb on 2/9/2012 10:39:49 AM , Rating: 3
If GM really wants to sell electric vehicles they need to be down in this price range. Heck if anyone wants to really sell EVs of any flavor they need to be in this price range. Even one with limited travel distance like the Leaf might sell if it is less than $20k before any tax rebates (anyone who need cars in the lower price range probably wouldn't benefit from the tax rebate anyhow).


RE: Dash
By Jeffk464 on 2/9/2012 5:47:01 PM , Rating: 2
The volt comes with an expensive large lipo battery. There is no way right now to produce it for the cost of the prius.


RE: Dash
By TSS on 2/9/2012 11:48:52 PM , Rating: 3
Exactly the reason EV's have been impractical for 100+ years.

Considering that huge battery still only gets you 25-40 miles, i'll bet it'll be another 100 years before they are really viable. Without any gas backups, that is.


RE: Dash
By Paj on 2/10/12, Rating: 0
RE: Dash
By Kurz on 2/10/2012 9:44:59 AM , Rating: 2
We are talking strictly economic costs.


RE: Dash
By Siki on 2/9/2012 5:54:19 PM , Rating: 1
Yeah, but then they couldn't afford their personal jet airplanes and crew.


RE: Dash
By Reclaimer77 on 2/9/12, Rating: 0
RE: Dash
By wordsworm on 2/9/12, Rating: 0
RE: Dash
By Sazabi19 on 2/9/2012 12:40:55 PM , Rating: 1
In a SIMPLE economic table leftists (liberals) all the way on the left side are totalitarians/dictatorships. On the right side (conservatives) all the way is anarchy. Democrats (traditionally) want more govt and a farther reach, Republicans want less. So, to revise your statement, there are no conservatives there at all, they're 100% leftist/dictatorship (way beyond liberal). Just remember I said in a SIMPLE line. Most people fall in the middle, neither truly a conservative or a liberal.


RE: Dash
By Reclaimer77 on 2/9/2012 4:16:36 PM , Rating: 1
Yeah I really had no idea where he thought he was going with that one. Beyond idiotic.


RE: Dash
By twhittet on 2/10/12, Rating: 0
RE: Dash
By steven975 on 2/9/2012 4:28:59 PM , Rating: 3
I would agree, but with some revisions.

The Left is not liberal. The Left is progressive...a very different thing, as a true liberal (if you look up the meaning of liberalism, and the definition of it anywhere BUT the US) sees government intervention as a deprivation of the liberty and property of its citizens. Most progressives like to label themselves as liberal, though very few of them actually are. Socially liberal yes (though many that label themselves as such are not...such as our President), but economically they seem to be for ever-expanding control of the state in every single aspect of life.

Most conservatives (which I would put in the Republican camp) are not even really that economically conservative, either. They tend to favor a large, empire-building state...which costs money and a large government.

It's really 2 sides fighting over which sacred item to keep (defense or entitlements), when the economic reality is both are the drivers against any kind of sustainable country. Both have to go for there to be any real recovery.

The true liberals are those that want government intervention in economics and in social policy at an absolute minimum, aka Libertarians. Many Libertarians are not against government, just a smaller role of a central government, as envisioned in the Constitution. State-level government efforts, including universal healthcare, have widespread support, believe it or not. The thing is, most universal healthcare ideas are pretty much in line with the "lets have it and pretend its free" school of thought.


RE: Dash
By steven975 on 2/9/2012 4:32:32 PM , Rating: 2
and by "both have to go" I mean take a haircut, not disappear completely.


RE: Dash
By Reclaimer77 on 2/9/12, Rating: -1
RE: Dash
By Jeffk464 on 2/9/2012 5:54:26 PM , Rating: 4
Yes, thats what I would like to see
- libertarian when it comes to personal freedoms
- conservative when it comes to government spending
- strict regulations on business otherwise they abuse the crap out of the system as has been shown over and over again
- progressive on taxes
- not huge on welfare except when absolutely necessary

so am I liberal or conservative?

I really don't think either party represents 90% of americans.


RE: Dash
By Jeffk464 on 2/9/2012 5:57:41 PM , Rating: 2
I think half of what ron Paul says qualifies him to be institutionalized and half makes a lot of sense.


RE: Dash
By Ringold on 2/9/2012 8:16:15 PM , Rating: 1
I heard a pollster report that 1/3 to 1/2 of Ron Pauls voters could end up voting for Obama, since he obviously wont win the nomination. That's stunning. The two are on the opposite side of the planet in terms of policy views, on absolutely everything. What must be going on inside the heads of that 1/3 of his supporters absolutely baffles me. Support the evisceration of government one day, the endless expansion of it the next?


RE: Dash
By lagomorpha on 2/11/2012 1:17:20 PM , Rating: 1
They are probably just afraid of getting stuck with Santorum. Obama may be horrible, but he doesnt begin to approach the Franco/Mussolini level of Catholic Fascist insanity that Santorum does. His obsession with controlling the sex lives of everyone else should land him in a sanitarium.


RE: Dash
By Ringold on 2/9/2012 8:13:30 PM , Rating: 2
Sounds largely like the majority of the Democrat party. They want to be left alone in their bedroom, want to micromanage business, stick it to the rich, and on the surface don't think people should get something for nothing even if in practice thats how it ends up working out.

Heard an interesting bit of an interview with Home Depots founder the other day. He created almost 4000 millionaires among early employees due to going public on the stock market early and employee stock purchases. Just average working Joes. Said it's impossible to replicate now, Sarbanes-Oxley went so far in trying (and failing) to prevent another Enron that small firms find it nearly impossible to go public early on the way Home Depot did.


RE: Dash
By FITCamaro on 2/10/2012 9:57:07 PM , Rating: 1
quote:
Sounds largely like the majority of the Democrat party.


Are you talking about Democrats the politicians or Democrats the people?

Because the politicians sure as hell don't view welfare as something as "only when necessary" and aren't conservative in spending.

And ultra strict regulations = less business and jobs. As you can see today. When the government is doing things like telling banks that it can only charge so much for a debit card transaction, regulations are too strict.


RE: Dash
By corduroygt on 2/10/2012 11:21:32 PM , Rating: 2
quote:
They want to be left alone in their bedroom

Huh? What goes on in the bedroom is no one's business except the parties involved...you WANT government to come into your bedroom???


RE: Dash
By lagomorpha on 2/11/2012 4:11:24 PM , Rating: 2
Have you just crawled out from under a rock? Religious people have been trying to control the sex lives of others since the dawn of monotheism. Santorum wants to ban all nonreproductive sex, plenty of conservatives support antisodomy laws, the Catholic Church is constantly trying to keep impoverished villagers around the world ignorant of family planning or AIDS prevention, and even the unfortunately Morman writer of Ender's Game Orson Scott Card has written articles in which he has stated he believes anyone openly homosexual should be imprisoned for damaging family values. This doesnt even account for the various attempts to control sex around the world such as female circumcision.

There are people that think what you do in the bedroom is their business.


RE: Dash
By protosv on 2/10/2012 10:46:36 AM , Rating: 2
So.....Ron Paul 2012?


RE: Dash
By phazers on 2/11/2012 8:25:19 AM , Rating: 2
Hmm, I would say the "left" is pretty "liberal" with my tax dollars, whereas the conservatives tend to help conserve my tax dollars..


RE: Dash
By shin0bi272 on 2/10/2012 12:34:32 AM , Rating: 3
The way the scale works is anarchists are on the zero government end of the scale and communists/fascists/dictators/monarchs etc are at the total government end of the scale.

Republicans are at the 10% government point of the scale. Just secure my rights and shut off type of thing.

Socialists are at about the 95% government point on the scale where they dont believe in owning everything in the country but they do think that they should own the means of production (like schools, hospitals and any construction companies for instance).

Hope that helps.


RE: Dash
By Samus on 2/9/2012 1:29:02 PM , Rating: 3
If this cost $15,000 I'd consider it, but a Ford Fiesta, Honda Fit, and even Nissan Versa come better equiped for less with similar fuel economy (40-44mpg)

I have to agree, for $20,000, you might as well just pony up the extra few thousand for a real Prius with real leather seats, better cargo capacity and more power.


RE: Dash
By ChronoReverse on 2/9/2012 1:43:41 PM , Rating: 2
Not really.

A Nissan Versa gets 36 in the city vs 53 for the Prius C.

It's only in the highway that's it's similar 45 (Versa) vs 46 which is to be expected.

You still get much better torque.


RE: Dash
By Keeir on 2/9/2012 2:34:55 PM , Rating: 2
Consider that some of the feature listed for moving from the 19k Prius c 1 to the 20k Prius c 2 include cruise control and wowhee 6 speakers!

Prius c gets significant better mileage than the Versa/Fiesta/Fits of the world. But at a 3,000-4,000 price difference.

Its got the Honda Insight beat hands down though... but that sold all of 1,500 units last month in 3 different body styles.

The question when faced with niche cars is always whether the sales target is appropriate. If Toyota is thinking about moving 30,000-50,000 a year... its possible (though I feel unlikely). If Toyota is thinking 100,000 a year... that's just folly.


RE: Dash
By Souka on 2/9/2012 7:35:41 PM , Rating: 2
I always wonder about the total cost of ownership over a 5, 10, and 15yr period.

You thousands more to get a more MPG, which will take years to recoup.

During this time, many cars will have accidents, stolen, etc which result in loss of that inital $$ investment.

Long term...when your prius has a serious eninge/drivetrain issue....how much will a mechanic charge to fix compared to a conventional engine car?

But hey... if there was a perfect car design, we'd all be driving it. :)


RE: Dash
By Jeffk464 on 2/9/2012 5:48:31 PM , Rating: 2
Ya, I agree go with the standard prius. Its styling and interior seem a huge step up for a small amount of extra money.


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