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The Toyota Prius c hybrid is available in four grades, ranging from $18,950 to $23,230

At the North American International Auto Show (NAIAS) last month, Toyota proudly unveiled its new 2012 Prius c hybrid. The automaker boasted that the latest Prius member would be both fuel efficient and affordable, and today, the actual price figures have been released.

The starting manufacturer's suggested retail price (MSRP) for the 2012 Prius c hybrid is $18,950. However, the Prius c will be available in four grades, offering more features the higher the grade. The Prius c One has an MSRP of $18,950, while the Prius c Two is priced at $19,900, the Prius c Three is priced at $ 21,635 and the Prius c Four is priced at $23,230.

All Prius c's will feature a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine, a 144 volt nickel-metal hydride battery and a 60 HP permanent magnet AC synchronous motor for a combined hybrid system output of 99 HP. All Prius c's also offer Toyota's Star Safety System and nine standard airbags, and offer 53 mpg city and 46 mpg highway.

The Toyota Prius c One offers the basics like remote keyless entry, automatic climate control and a steering wheel with controls such as Bluetooth, audio and other options. Upgrading to the Prius c Two gets you a six-speaker audio system, a center console with armrest and storage, cruise control, engine immobilizer, a cargo area tonneau cover and a 60/40 split fold-down rear seat.

For those willing to bump up to the Prius c Three, drivers receive a plethora of technology for both entertainment and information such as a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, a Display Audio system with Navigation and Entune, advanced voice recognition, and a USB port with iPod connectivity. The Three also allows drivers to add 15-inch alloy wheels for an extra $390 and a power tilt/slide moonroof with sunshade for an extra $850.

The crème de la crème of the Prius c hybrids is the Four, with added 15-inch, 8-spoke alloy wheels, color-keyed heated power outside mirrors with turn signals, integrated fog lamps, and Softex-trimmed heated front seats. Prius c Four drivers can also choose to add a power tilt/slide moonroof with sliding shade for an extra $850, a 16-inch, 8-spoke alloy wheel package with P195/50R16 tires for an extra $300, or a 16-inch alloy wheel package that includes P195/50R16 tires and the moonroof with sliding sunshade for an extra $1,150.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."

The Prius c hybrid will be available in dealerships in March 2012.

Source: Toyota

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Looks kind of like....
By Cheesew1z69 on 2/9/2012 9:36:52 AM , Rating: 2
A Mazda 2 or 3...

RE: Looks kind of like....
By Odysseus145 on 2/9/2012 10:11:49 AM , Rating: 2
I see it too, and I just bought a 3.

RE: Looks kind of like....
By Sazabi19 on 2/9/2012 10:28:43 AM , Rating: 2
Yes it does, I can see people mistaking this on the road for a while until they see a badge on the car. I have never liked the Prius personally but I have to say it is affordable and practical. Most other types of hybrids don't return fuel economy like this or at this price. A few years back I was looking at the prospect of one and the price/performance (mpg) would not give me a return until at least 6 yrs. This car however is starting at a lower price and has nice fuel economy. I don't mind weaker engines and I don't usually need to punch it, I do however like knowing that if I ever need to use some throttle for highway maneuvers that I have that option. I am a younger guy (22) and I can't really say that this... appeals to me, but it doesn't repel me either (like the Mini series). I have to say that the Hyundai Veloster is VERY attractive to me and I would like to have it for my next vehicle (turbo) when my Rogue lease is up in 2 yrs. I also have to say that the "young male" oriented Juke I also like, accept the fact that it doesn't have an arm rest, that was a deal breaker for me, I have to rest my arm while I drive or I get up-tight and tense. The smugness of the Prius has died down now and it has just become another vehicle on the road, just not quite for me. I would still like to say good job to Toyota though, they are keeping the competition up which is always good for us.

RE: Looks kind of like....
By Cheesew1z69 on 2/9/2012 10:49:57 AM , Rating: 2
That Veloster IS hot...

RE: Looks kind of like....
By maevinj on 2/9/2012 1:47:52 PM , Rating: 2
Yes,too bad Hyundai's warranty it garbage.

RE: Looks kind of like....
By Cheesew1z69 on 2/9/2012 5:16:04 PM , Rating: 2
Not sure I would call

10-YEAR/100,000-MILE POWERTRAIN PROTECTION Covers repair or replacement of powertrain components (i.e., selected engine and transmission/transaxle components), originally manufactured or installed by Hyundai that are defective in material or factory workmanship, under normal use and maintenance. Coverage applies to original owner only, effective with 2004 model year and newer model year vehicles. On 1999-2003 model years, coverage applies to original owner and immediate family members (i.e., wife, husband, daughter, son, stepdaughter, stepson). Second and/or subsequent owners have powertrain components coverage under the 5-Year/60,000-Mile New Vehicle Limited Warranty. Excludes coverage for vehicles in commercial use (e.g. taxi, route delivery, delivery service, rental, etc.).

trash..most car companies are a THIRD of that...but do explain...

RE: Looks kind of like....
By Flunk on 2/9/2012 10:38:44 AM , Rating: 2
Or a Hyundai Accent. Might be worth considering at that price if fuel economy was your top priority.

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