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The new ad promotes the new Samsung Note

As far as product obsession goes, Apple is definitely the company to beat. Apple loyalists aren't only concerned with the technology behind devices like the iPhone or iPad, but also feel they obtain a certain status by owning the latest gadget with an Apple logo. They have a love for the brand, and Samsung is looking to grab consumers' attention the very same way -- while throwing a punch or two at Apple, of course.

Younghee Lee, Samsung marketing executive, is working to make Samsung as lovable of a brand as Apple to consumers. She wants them to not only recognize the functionality of the products, but also feel something for Samsung personally.

Lee, who used to work for cosmetics companies Lancome and L'Oreal, started working for Samsung four and a half years ago. She was known as the "cosmetics lady," and many in the technology industry couldn't figure out what Samsung was doing hiring a person familiar with make-up. However, Lee argued that both make-up and devices like smartphones have something in common -- they're both based off of technology, but also give consumers a sense of who they are by owning them.

"Very often, people believe cosmetics are a box of hopes or illusions," said Lee, who added that cosmetics are technology-based as well. "Mobile can be a symbol of who you are. A lot of people believe, 'what I have in my hands is me.'"

That's exactly what Lee is trying to target with customers. She wants to grab at their heart strings and make them feel a love and loyalty for Samsung's products.

"Especially in the U.S., people are obsessed with Apple," said Lee. "It's time to change people's attention."

Samsung Galaxy Note

Samsung did just that in its latest jab at the Cupertino company. In a commercial that appeared during the Super Bowl yesterday, a line of fans, assumed to be Apple fans waiting outside for the next big Apple release, are swayed away from the line when they discover their love for Samsung products. Justin Hawkins, lead vocalist and guitarist for the British glam rock band The Darkness, appears on the street singing the band's hit song, "I Believe in a Thing Called Love," as the ex-Apple fans join Samsung lovers in a series of celebratory events like dancing and shooting themselves from cannons. The ex-Apple fans make statements like, "We're free!" to show their newfound love for Samsung instead.

This commercial, which promotes the Samsung Note, is the sequel of a previous ad Samsung released back in November 2011. That particular commercial mocked a line of Apple fanboys waiting days in advance for the next Apple release as well. This latest Super Bowl ad seems to add a bit more depth to the commercial than just mocking Apple, with more of that love for Samsung that Lee was talking about.

Check out the commercial for yourself if you happened to miss it:

There has been increased rivalry between Apple and Samsung over the last year especially. For starters, Samsung's Android-powered devices outsold the iPhone 5-to-2 and had nearly 50 percent of the market back in August 2011. However, Apple made a big comeback at the end of the year and ended up beating Samsung in 2011 global smartphone sales.

Aside from sales, Apple and Samsung have other issues. Last April, Apple began launching a series of lawsuits against Samsung around the world, accusing the South Korean electronics maker of copying the iPhone and iPad with its Galaxy S 4G, Epic 4G, Nexus smartphones, and Galaxy Tab 10.1. Samsung flung a few lawsuits back as well, such as the 3G lawsuit against Apple in France. However, Apple still successfully banned Samsung's Galaxy Tab 10.1 in Australia and Germany in 2011.

In December 2011, Samsung was able to lift the ban in Australia, but is still working to do the same in Germany. Apple just recently decided to expand its patent claims against Samsung in Australia as well in hopes of reinstating the ban.

Sources: YouTube, All Things D

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RE: Never happen
By Motoman on 2/6/2012 8:29:13 PM , Rating: 3
First of all, congratulations for ignoring all the other points.

Secondly...look how Apple handles such things vs. how other companies handle such things. Apple pretends the issue doesn't exist. Then they blame the user. Then sometimes they pay people to STFU about it.

If that's the best you can do...oh wait, it is. Because you haven't the slightest grounds to support any pro-Apple theories at all. Your failure is complete, and you're a prime example of just how appalling a human being can be. The only good thing is that when a rational person spots someone with an iDevice, they are forewarned not to bother that person with facts or reason...since it's been exhaustively proven that such things mean nothing to religious zealots.

RE: Never happen
By Reclaimer77 on 2/6/2012 9:09:45 PM , Rating: 2
Remember how they handled customers who had infected computers? They simply said "Mac's don't get viruses", and the problem magically went away. LOL great Customer Support there.

RE: Never happen
By TakinYourPoints on 2/7/2012 2:53:11 AM , Rating: 2
That's because they don't really get viruses, self-executing and self-replicating malware, and neither does Windows 7. There is a lot to be said for user authorized elevating of admin rights. This is why XP is a security disaster and why OS X and Vista/7 are not.

Trojans are a different story, and nothing can stop a user from running malicious software themselves. Other malware vectors are plug-ins like Flash and Java. However, if you're going by the silly non-technical Mick definition of malware, aka ALL malware is a virus, then yes, Macs and PCs still get viruses. :p

Finally, Apple didn't deny that there were security issues, security hotfixes were released that addressed the problem. Furthermore, Norton AV was a bundle in .Mac accounts for years, and they sell security software in their own stores.

I don't expect unbiased posts from you nor Motoman though, so keep cherry picking sentences to make your non-points.

RE: Never happen
By Reclaimer77 on 2/7/2012 10:03:43 AM , Rating: 2
So you're saying that DIDN'T happen? I know it did, so stop deflecting. Customers with legitimate problems were, frankly, told to shut up and suck it. That's NOT great customer service.

But it does show the self-superiority complex that Apple and it's customers exhibit. Case in point, you.

That's because they don't really get viruses

Oh my GOD! Are we really going to cover this ground again? Obscurity is NOT security. They can and DO get viruses. End of discussion.

This is lame even for you.

RE: Never happen
By TakinYourPoints on 2/8/2012 5:15:03 AM , Rating: 2
Customers weren't told to shut it, they were told that a solution was being worked on and a hotfix came out in about a week.

Can malware be an issue, absolutely! Trojans and worms, yes! Viruses, not really!

We are not using the Jason Mick definition of virus as a catch-all for malware, that is stupid, we are using what knowledgeable people use, which is that a virus is a program capable of self-installing and replicating without user intervention or assistance.

If a piece of malware doesn't self-execute and is instead an application that says "please install me" and the user installs it (elevating admin rights in the process), it is a trojan, not a virus!

One of the top hits on Google from came back with this:

Pop quiz, do you know which operating system had far more viruses than OS X despite Apple having a significantly smaller user base?

Mac OS9

Lack of viruses isn't completely a product of security by obscurity, it is the fact that unix style elevation of admin rights makes a virus really frigging tough. It is why trojans and worms are a much bigger problem for Vista/Windows 7 than viruses, and it is why even MacOS9 with its relatively small userbase had viruses while the far more popular OS X doesn't.

So simple.

RE: Never happen
By retrospooty on 2/6/2012 10:03:58 PM , Rating: 2
"The only good thing is that when a rational person spots someone with an iDevice, they are forewarned not to bother that person with facts or reason"

Good point. A kind of social Darwinism. The thick headed sheep have a tell. Now it's easy to ID them and avoid. =)

RE: Never happen
By TakinYourPoints on 2/7/2012 2:45:45 AM , Rating: 2

- Faster hardware
- Best developer support
- OS that will get updated within your contract period

Keep spouting your silly rhetoric though, it is hilarious how mad you are right now

RE: Never happen
By theapparition on 2/7/2012 9:28:06 AM , Rating: 2
Faster hardware?
Not by a long shot. In fact, slower hardware than most with the LONE exception of GPU. The CPU is clocked much slower than most competing designs.

In most CPU benchmarks, the iPhone/iPad get trounced, where it shines by a mile in GPU benchmarks. If you want an example, find any benchmark where the Galaxy Nexus is beat in browser performance.

The fact is, it is better for some things, and worse for others. You can be somewhat rational sometimes, so don't let your faith completely blind you to the real facts.

And since you also continue to compare the iPhone to "top end" Android handsets (for price comparison), I challenge you to find one high end Android device that hasn't received an OS update.

I think Apple has done a great job with the iPhone, but their closed wall approach doesn't work for me, and that's why I'll look elsewhere for solutions.

RE: Never happen
By JediJeb on 2/7/2012 3:06:31 PM , Rating: 2
And since you also continue to compare the iPhone to "top end" Android handsets (for price comparison), I challenge you to find one high end Android device that hasn't received an OS update.

The better comparison is with Android devices nearly half their price. Do those devices perform at half the speed, or is it closer to 75-80% of the speed for half the price? If so then I would much rather give half the price for something that is 80% as fast. Apple caters to elites who can only stand to have something perceived as "the best", they offer nothing for the average person who knows they do not always need some kind of bleeding edge device to survive.

RE: Never happen
By TakinYourPoints on 2/7/2012 2:55:40 AM , Rating: 2
and you're a prime example of just how appalling a human being can be.

Oh god, I'm still laughing at this. The tampons are the in the ladies room, go grab yourself a handful

RE: Never happen
By TakinYourPoints on 2/7/2012 3:39:26 AM , Rating: 3
If that's the best you can do...oh wait, it is. Because you haven't the slightest grounds to support any pro-Apple theories at all.

Benchmarks and hard metrics are all I go by. Those don't seem to matter to you though, but it seems that facts are opinions and opinions are facts here at DT, so says the hivemind.

Every argument from you has been based on emotion (my lord you're angry), rhetoric, and statistically insignificant events.

Oh look, a Galaxy S II exploded in someone's pocket two months ago and burned the guy's leg, I guess that means that they're all grenades just waiting to go off!

I wouldn't dare post something so ridiculous to slag on Android hardware to make a point. You seem to have no such shame though.

RE: Never happen
By elmikethemike on 2/7/2012 9:23:35 AM , Rating: 2
You must be talking about the iPhone 4 antenna issue right? The massive issue that plagues the device but continues to sell far above anything Samsung could fathom? The phone with the bad antenna that two years after its release is still the second best selling smartphone on the planet?

A recent example of how well Apple treats its customers is with the latest iPod nano recall they just did late last year. I returned a five year old nano and Apple replaced it with a current gen nano. And they did that for thousands of people. Yeah, things like that don't earn customer loyalty at all.

The only thing appalling is how far in the sand your head is.

RE: Never happen
By jimbojimbo on 2/7/2012 1:52:09 PM , Rating: 2
Also remember when people were posting about the Consumer Reports article about the iPhone4 antenna on their site? Apple deleted every mention of it. That's how they deal with problems. Why does anybody trust a company that so blatantly treats their customers like poop?

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher

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