HTC Prepares Quad-Core Edge, Razor-Thin "Ville" to Fight Sinking Revenue
February 6, 2012 3:15 PM
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The HTC Edge
HTC's January revenue was less than half of what it was last year
HTC Corp. (
) long toiled as a original device maker (ODM), producing PDAs for the likes of Hewlett-Packard Comp. (
). But the Taiwanese electronics firm in 2007 saw its chance to step out from behind the curtain, when Google Inc. (
) revealed a new open source operating system, Android.
It worked -- overnight HTC became a household name among U.S. smartphone users, and handsets like HTC EVO 4G defined the cutting edge. But since catapulting from obscurity to superstardom, the member of Android's "Big Three" has stumbled.
In 2011, it saw
its sales battered
more popular offerings
from Apple, Inc. (
) and Samsung Electronics Comp., Ltd. (
). And that's not to mention the
against the company following a careless security breach
due to sloppy coding
within its distribution of "Carrier IQ" user device monitoring code.
HTC, however, isn't taking this lying down. The smartphone maker plans to reveal
at least four new high-end handsets
Mobile World Conference
(MWC) 2012 in Barcelona, Spain. MWC 2012 runs from Feb. 27 to Mar. 1.
At the show HTC is expected to unveil an ultrathin phone code-named HTC "Ville", similar to Motorola's popular
. A quad-core smartphone code-named "Edge" is also reportedly on the menu.
HTC desperately needs a sales edge. In
[PDF] sales figures, it fell 2.49 percent in revenue and 41.4 in profit, reporting sales of NT$101.42B ($3.443B USD) and profit of NT$10.94B ($371.3M USD). And January revenue took an even
[PDF], down 52.55 percent to NT$16.615B ($563.98M USD), down from NT$35.014B ($1.1885B USD).
Some analysts are optimistic that HTC’s new smartphone will set it back on a winning path. Marc Einstein, Tokyo-based Industry Manager for Mobile and Wireless Communications for Frost and Sullivan,
, "The smartphone industry is so fast moving, I wouldn't count them out."
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Not the phones
2/8/2012 7:09:35 PM
HTC wont update to 4.0, month after competitor already has selling in the market public phone of it, aka motorola.
There phones are fine, just HTC is way behind in the software to market behind other competitors.
Android type devices, market is driven like all tech hardware, everyone wants latest n greatest, regardless of brands. Since Motorola has 4.0 on the galaxy, everyone else, is just losing money spinning there wasted wheels of profits.
Its like buying a new core I7 computer, but the company only ships it with windows XP, nobody will buy those models any more, or unless its ultra bargain bin prices. Doesnt matter how good the under the hood is at that point hardware wise. Few will purchase a outdated OS on a device, as a new device that costs 200 bucks on 2 yr contract as most of there 4g models are currently.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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