HTC Prepares Quad-Core Edge, Razor-Thin "Ville" to Fight Sinking Revenue
February 6, 2012 3:15 PM
comment(s) - last by
The HTC Edge
HTC's January revenue was less than half of what it was last year
HTC Corp. (
) long toiled as a original device maker (ODM), producing PDAs for the likes of Hewlett-Packard Comp. (
). But the Taiwanese electronics firm in 2007 saw its chance to step out from behind the curtain, when Google Inc. (
) revealed a new open source operating system, Android.
It worked -- overnight HTC became a household name among U.S. smartphone users, and handsets like HTC EVO 4G defined the cutting edge. But since catapulting from obscurity to superstardom, the member of Android's "Big Three" has stumbled.
In 2011, it saw
its sales battered
more popular offerings
from Apple, Inc. (
) and Samsung Electronics Comp., Ltd. (
). And that's not to mention the
against the company following a careless security breach
due to sloppy coding
within its distribution of "Carrier IQ" user device monitoring code.
HTC, however, isn't taking this lying down. The smartphone maker plans to reveal
at least four new high-end handsets
Mobile World Conference
(MWC) 2012 in Barcelona, Spain. MWC 2012 runs from Feb. 27 to Mar. 1.
At the show HTC is expected to unveil an ultrathin phone code-named HTC "Ville", similar to Motorola's popular
. A quad-core smartphone code-named "Edge" is also reportedly on the menu.
HTC desperately needs a sales edge. In
[PDF] sales figures, it fell 2.49 percent in revenue and 41.4 in profit, reporting sales of NT$101.42B ($3.443B USD) and profit of NT$10.94B ($371.3M USD). And January revenue took an even
[PDF], down 52.55 percent to NT$16.615B ($563.98M USD), down from NT$35.014B ($1.1885B USD).
Some analysts are optimistic that HTC’s new smartphone will set it back on a winning path. Marc Einstein, Tokyo-based Industry Manager for Mobile and Wireless Communications for Frost and Sullivan,
, "The smartphone industry is so fast moving, I wouldn't count them out."
This article is over a month old, voting and posting comments is disabled
RE: Market betterer...
2/7/2012 11:35:49 AM
I owned a Sensation and found "phone wise" its one of the most polished smartphones on the recent market. The only problem is it's carrier: T-Mobile. T-Mobile is fine if you don't travel much, stay city bound and out of rural areas. But the bottom line is you get what you pay for. Going rural -and away from the interstate- seperates the boys from the toys. I travel extensively. T-Mobile is not the travelers network compared to the competition. And their so called unlimited data, once you cross your "limit" -I thougth it was unlimited- you get speeds about as fast as dial up.
And their "largest 4G network" claim? Their 4G is nothing but boosted speeds of their existing limited 3G network. If there's no 4G you downgrade to 2G for data. Which is slightly faster than dial up. :)
Now lets talk my AT&T Galaxy S2 Skyrocket. I've gotten 32Mbps downloads and over 10Mpbs uploads in DC AND 4G instant service in Prague. Now we're talking!
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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